Marketing Professional

Job Overview

We are looking for an experienced marketing professional to drive customer engagement, lead nurturing, conversion optimisation, and growth initiatives. The ideal candidate should have a strong understanding of digital marketing funnels, customer journeys, CRM automation, and data-driven campaign optimisation.

Key Responsibilities

• Manage and optimise marketing funnels to improve customer engagement and conversion.
• Plan and execute lead nurturing campaigns, communication journeys, and follow-up strategies.
• Develop and optimise WhatsApp-based engagement and conversion initiatives.
• Plan and manage webinar, event, and digital engagement campaigns.
• Identify opportunities for referral programmes, partnerships, and new customer acquisition channels.
• Monitor campaign performance, analyse funnel drop-offs, and recommend improvements.
• Conduct A/B testing and conversion rate optimisation experiments.
• Coordinate with content, creative, CRM, analytics, and external agency teams.
• Track key performance metrics, including engagement, conversion rates, lead quality, and revenue contribution.
• Identify opportunities to improve marketing efficiency and overall business growth.

Requirements

• 5–7 years of relevant experience in growth marketing, digital marketing, lifecycle marketing, CRM marketing, performance marketing, or funnel management.
• Strong understanding of digital marketing funnels and conversion optimisation.
• Experience in lead nurturing, lifecycle journeys, and marketing automation.
• Good understanding of Meta Ads, Google Ads, landing pages, and conversion rate optimisation.
• Working knowledge of CRM systems and WhatsApp marketing.
• Ability to analyse campaign data and identify actionable insights.
• Strong project management, communication, and stakeholder coordination skills.

Preferred Qualifications

• Experience in EdTech, D2C, consumer internet, subscription-based businesses, or high-volume lead generation.
• Exposure to webinar marketing, referral programmes, partnerships, and community-based acquisition.
• Familiarity with marketing automation tools, GA4, GTM, and A/B testing.
• Exposure to AI-assisted marketing automation or conversational engagement tools.

Ideal Candidate

The ideal candidate is commercially focused, analytical, proactive, and hands-on, with the ability to manage marketing initiatives from planning and execution through measurement and optimisation.

Pay: ₹700,000.00 - ₹900,000.00 per year

Work Location: In person