Marketing, PR & Strategic Communications Manager

strategic marketing professional

Key Responsibilities:

• Develop and execute the annual brand strategy and marketing calendar.
• Drive founder branding through LinkedIn, articles, interviews, podcasts, speaking engagements and awards.
• Manage PR agencies and relationships with journalists, financial media and industry publications.
• Coordinate production of articles, whitepapers, newsletters, research reports and presentations.
• Build and maintain institutional databases (banks, NBFCs, CFOs, merchant bankers, PE/VC, CAs, CSs, listed companies, IPO companies, associations).
• Execute email campaigns, physical mailers, gifting, research distribution and outreach.
• Organise webinars, CFO roundtables, client events and industry knowledge sessions.
• Develop partnerships with industry bodies, chambers, universities and professional associations.
• Track marketing analytics, media mentions, website performance and brand visibility.
• Monitor competitors (CRISIL, CARE, ICRA, India Ratings, Acuit, Brickwork, Infomerics) and submit a monthly intelligence report.

Existing Internal Support:

• Website management
• Graphic design
• Brochure and presentation design
• LinkedIn creatives

Monthly KPIs:

• 8-10 thought leadership LinkedIn posts coordinated.
• 2 long-form articles/whitepapers.
• 1 newsletter.
• 1 webinar/roundtable/event.
• Regular PR opportunities and media mentions.
• 2550 new institutional relationships added to CRM.
• Monthly marketing dashboard.
• Monthly competitor intelligence report.

Desired Profile:

• 10+ years of experience in B2B financial services, banking, NBFC, consulting, ratings, capital markets or wealth management.
• Excellent written and verbal communication.
• Highly organised, proactive and execution-oriented.
• Strong networking and relationship-building ability.
• Strategic thinker who enjoys building brands and coordinating multiple stakeholders.

Long-term Objective

Establish Credstone as one of India's most trusted and respected credit rating agencies through consistent brand building, institutional relationships and thought leadershipnot merely lead generation