Marketing Operations and Systems Manager - Remote

Company Description

McFadyen Digital is the leading advisor and implementer of eCommerce Marketplace solutions. During 15 years of implementing marketplaces, we’ve built dozens of platforms that cumulatively generate billions of dollars of gross merchandise value (GMV). We’re honored to have supported 10% of the Fortune 500 with their digital marketplace initiatives. Over 250 global brands like ABB, AB InBev, ACCO, Albertsons, American Red Cross, American Eagle Outfitters, US Army, US Agriculture Dept, (and many more) have entrusted their digital transformations to McFadyen. We operate global offices across the US, Brazil, and India. McFadyen Digital has been a trusted employer for 35 years and believes that people are the most important part of our company. We’re proud of our Great Place to Work certification.

Learn more about us at our website: www.mcfadyen.com

Job Description

Do you enjoy bringing order to marketing systems? Are you the person who finds the broken workflow, cleans the duplicate records, and builds the dashboard everyone finally trusts? If you have led a marketing technology migration and take pride in leaving behind processes a team can run on its own, this role is for you.

We’re seeking a Marketing Operations and Systems Manager, on a contract basis, to lead the migration of McFadyen Digital’s marketing ans sales systems and put our data, lead management, and reporting on a solid foundation. Working closely with the VP of Marketing, you will clean up marketing data, rebuild lead scoring and routing, connect marketing and sales reporting, and document each process. The scope may also include supporting the martech stack of an affiliated AI best-practices community. This is a contract role based in India, with some working hours overlapping US Eastern Time.

Top 5 Responsibilities

1. Lead the marketing and sales systems migration - Plan and deliver the migration of our marketing systems on schedule, including data mapping, integrations, testing, and cutover, with minimal disruption to active campaigns.

2. Clean up and govern marketing and sales data - Deduplicate, standardize, and enrich records in Pardot (Marketing Cloud Account Engagement) and Salesforce, and define the rules that keep data clean going forward.

3. Rebuild lead scoring and routing - Redesign lead scoring, grading, and assignment rules with marketing and sales so qualified leads reach the right owner quickly.

4. Connect marketing and sales reporting - Align campaign, lead, and opportunity data across systems and build dashboards that show MQLs, pipeline, and conversion in one view.

5. Document processes for long-term ownership - Write clear runbooks and process documentation, and train the team.

Additional Responsibilities

• Audit the current martech stack and recommend what to keep, consolidate, or retire.
• Set up and maintain campaign tracking, including UTMs, forms, and attribution.
• Manage integrations between marketing automation, CRM, website, and analytics tools.
• Support the Senior Demand Generation Manager with campaign setup, segmentation, and list management.
• Support the martech stack of an affiliated AI best-practices community as a shared resource, when required.
• Use Claude and other AI tools to speed up data cleanup, documentation, and analysis.

Qualifications

Top 5 Qualifications

1. 5+ years of B2B marketing operations experience, including at least one marketing systems migration led end-to-end.

2. Hands-on expertise with Pardot (Marketing Cloud Account Engagement), Salesforce, and HubSpot. Experience with Marketo is also relevant.

3. Strong data management skills. Experienced in data cleanup, deduplication, field mapping, and data governance.

4. Proven experience designing lead scoring, lead routing, and lifecycle stages in partnership with sales.

5. Skilled at building reports and dashboards in Salesforce, GA4, or BI tools such as Power BI or Tableau, and at documenting processes clearly.

Other Preferred Qualifications

• Salesforce Administrator or HubSpot certification
• Familiarity with integration tools such as Zapier, Workato, or native connectors
• Working knowledge of privacy and consent requirements for marketing data
• Experience using Claude or other generative AI tools in marketing operations work
• Fluent English is mandatory.

Additional information

Our Core Values: Caring, Adaptable, Proactive Ownership, Empowering Clients

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McFadyen’s goal is to ensure that our clients are able to maximize the return on their technology investment by providing better service to their clients, partners and internal teams. At McFadyen we truly believe our employees are our most valuable asset. Across our locations in the US, Brazil, and India, we offer a world class work culture that enables top notch delivery for some of the world’s most influential companies.

McFadyen Digital is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state, or local law, where applicable.