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Job Description: Sales / Marketing Manager – Eye Hospital
2. Key Roles and ResponsibilitiesA. Sales and Business Development
- Develop and implement sales strategies to increase patient visits and hospital revenue.
- Identify new business opportunities for cataract surgery, LASIK, glaucoma, retina, cornea, and other eye care services.
- Achieve monthly, quarterly, and annual business targets.
- Build relationships with corporate organizations, insurance/TPA partners, NGOs, and community groups.
- Develop referral networks with general practitioners, optometrists, optical shops, and other healthcare professionals.
B. Marketing and Promotion
- Plan and execute online and offline marketing campaigns for hospital services.
- Manage digital marketing activities, including social media, Google Business Profile, website promotions, and online advertising.
- Coordinate the preparation of brochures, banners, pamphlets, advertisements, and promotional materials.
- Organize eye camps, screening programs, awareness campaigns, and community outreach activities.
- Monitor campaign performance and improve marketing strategies based on results.
C. Patient Acquisition and Outreach
- Develop strategies to increase OPD registrations, diagnostic visits, and surgical conversions.
- Coordinate with the patient relations and front-office teams to improve enquiry follow-up.
- Track enquiries from phone calls, digital campaigns, walk-ins, referrals, and eye camps.
- Maintain professional communication with prospective patients and referral partners.
- Ensure that patients receive accurate information about services, appointments, and approved pricing.
D. Referral and Corporate Relationship Management
- Establish and maintain relationships with doctors, optometrists, companies, schools, colleges, and community organizations.
- Develop corporate eye screening and employee wellness programs.
- Coordinate with referral partners to improve patient access and continuity of care.
- Conduct regular field visits and maintain records of business development activities.
- Ensure all referral arrangements comply with applicable laws and hospital policies.
E. Team Management
- Lead and supervise marketing executives, field sales executives, and outreach coordinators.
- Set individual and team targets and monitor performance.
- Conduct regular team meetings and provide training on hospital services and communication.
- Coordinate with doctors, nursing staff, administration, finance, and front-office teams.
- Prepare staff schedules and field activity plans as required.
F. Reporting and Analysis
- Prepare daily, weekly, and monthly marketing and sales reports.
- Track enquiries, appointments, OPD visits, surgery conversions, and revenue.
- Analyze campaign costs, return on marketing investment, and referral channel performance.
- Monitor competitor activities, local market trends, and opportunities for expansion.
- Present performance reports and action plans to management.
G. Patient Experience and Compliance
- Promote ethical, transparent, and patient-focused marketing practices.
- Ensure marketing materials contain accurate and approved medical information.
- Protect patient confidentiality and obtain appropriate consent for testimonials, photographs, and promotional use.
- Avoid misleading claims, guaranteed outcomes, or inappropriate inducements.
- Coordinate with hospital teams to address patient feedback and improve service quality.
3. Educational Qualifications
- Bachelor's degree in Marketing, Business Administration, Healthcare Management, or a related field.
- MBA in Marketing or Healthcare Management is preferred.
- Knowledge of digital marketing, sales reporting, and customer relationship management (CRM) tools is desirable.
4. Experience
- 3–5 years of experience in sales, marketing, or business development.
- Experience in an eye hospital, multispecialty hospital, diagnostic centre, or healthcare organization is preferred.
- Proven ability to develop referral networks, organize outreach programs, and achieve business targets
Pay: ₹45,000.00 - ₹55,000.00 per month
Work Location: In person
