MARKETING MANAGER / EXECUTIVE
Job Summary
The Marketing Manager / Executive will be responsible for planning, developing, and executing marketing strategies to promote the institute's courses, generate student enquiries, strengthen brand presence, build institutional partnerships, and drive student admissions. The role involves both strategic marketing management and hands-on execution of field marketing, digital marketing, promotional campaigns, and admission-related activities to achieve the institute's enrolment and business growth targets.
Key Responsibilities
- Develop and implement daily, weekly, monthly, quarterly, and annual marketing plans to achieve student enquiry, admission, and revenue targets.
- Promote the institute's courses through field marketing, school and college visits, seminars, career guidance programmes, workshops, exhibitions, and public events.
- Generate student enquiries and admission leads through direct marketing, institutional outreach, digital campaigns, and other promotional activities.
- Build and maintain strong relationships with schools, colleges, coaching centres, educational institutions, and other potential partners.
- Plan, organise, and coordinate promotional events, presentations, career guidance sessions, admission campaigns, and awareness programmes.
- Manage and execute digital marketing initiatives, including social media promotions, Google Business Profile, WhatsApp campaigns, email marketing, local advertising, and online lead generation.
- Lead, coordinate, and supervise marketing team members, field executives, and external vendors, wherever applicable.
- Follow up with prospective students and coordinate with the academic counselling team to improve enquiry-to-admission conversion rates.
- Manage branding activities, advertising campaigns, promotional materials, vendor coordination, and marketing budgets.
- Identify new business opportunities, explore potential institutional collaborations, and expand the institute's reach in the assigned territory.
- Monitor marketing performance through daily activity reports, lead status, MIS, campaign analytics, admission conversion reports, and return-on-investment analysis.
- Ensure effective execution of marketing activities and maintain a positive brand image and customer experience throughout the admission process.
- Provide administrative and customer support to the branch whenever required.
- Take responsibility for achieving assigned enquiry generation, admission, and overall marketing targets.
Qualifications
- Bachelor's Degree in any discipline.
- MBA/PGDM in Marketing or a related field will be an added advantage.
- Freshers and candidates with up to 2 years of experience may be considered for the Executive role.
- Candidates with 2–5 years of experience in marketing, sales, business development, or the education sector will be preferred for the Manager role.
- Experience in education marketing, institutional partnerships, team handling, and student admissions will be an added advantage.
Skills Required
- Excellent communication, presentation, negotiation, and interpersonal skills.
- Strong marketing, sales, business development, and relationship-building abilities.
- Knowledge of digital marketing platforms, social media management, lead generation, and CRM systems.
- Good leadership, team coordination, planning, and organisational skills.
- Ability to analyse marketing performance, prepare reports, and make informed decisions.
- Self-motivated, proactive, target-oriented, and capable of handling multiple responsibilities.
- Basic proficiency in MS Office and reporting tools.
- Willingness to undertake local travel for field marketing and institutional visits.
- Two-wheeler with a valid driving licence is preferred.
Performance Expectations
- Achievement of daily, weekly, monthly, quarterly and annual enquiry and admission targets.
- Effective execution of field marketing and digital marketing activities.
- Development of strong institutional relationships and partnership opportunities.
- Improvement in enquiry-to-admission conversion rates.
- Effective management of marketing campaigns, budgets, and resources.
- Consistent reporting and monitoring of marketing performance.
Pay: ₹15,000.00 - ₹25,000.00 per month
Work Location: In person
