Marketing Manager & B2B Growth Lead

Job Title: Marketing Manager & B2B Growth Lead

Experience: 5+

Location: Hyderabad (Present Remote)

Employment Type: Full-time

About the Role

We are seeking a versatile, results-driven Senior Marketing Manager & B2B Growth Lead with a proven track record across cross-spectral traditional marketing, high-performance digital marketing, and strategic business development. The ideal candidate brings 5+ years of hands-on experience in scaling B2B enterprise software (ERP/IT Services) and product-based SaaS solutions, managing cross-functional teams, and executing omni-channel Go-To-Market strategies that deliver verifiable lead quality, brand positioning, and ROI growth.

Key Competencies & Expertise RequiredModern Search Architecture

Proficiency in advanced search methodologies including AI Optimization (AIO), Answer Engine Optimization (AEO), Generative Experience Optimization (GEO), and Search Experience Optimization (SXO).

B2B Relationship Building

Demonstrated capability in enterprise networking, trade show representation, WhatsApp Business nurture flows, and structured email outreach programs.

Omni-Channel Campaign Mgmt

Proven track record managing paid performance channels (Google/Meta Ads), influencer marketing partnerships, and local direct marketing field strategies.

Product Value & Presales

Ability to translate complex ERP workflows and software architecture into compelling business value propositions during product demonstrations and pitches.

Optimization & Search Framework FocusFrameworkStrategic ObjectiveCore Output ExpectationAIO / GEOAI & Generative Search AlignmentEnsure product capabilities are indexed accurately in AI response models.AEOAnswer Engine OptimizationStructure technical web content to answer specific buyer queries directly.SXOSearch Experience OptimizationCombine SEO with conversion-focused user interface and journey optimization.PerformanceGoogle & Meta PPC CampaignsDrive A/B experimentation to reduce CPC and lower acquisition cos

Pay: ₹200,000.00 - ₹1,500,000.00 per year

Work Location: In person