Amazon.in Pharmacy team is seeking an analytical, creative, and highly motivated Marketing Manager to develop, execute, and evaluate merchandising, marketing, and site experience.
- Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
- Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc) and actively engaging in optimization of those channels for the business.
- Analyze customer cohorts and drive initiatives to improve growth key cohorts.
- Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.
- Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives.
- Develop the category s style guidelines, merchandising calendar, promotions, and packages for brand promotions.
- Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
- Present to senior management externally and internally.
- Drive customer lifecycle management activities including customer acquisition, retention to drive growth
- Do planning for category marketing P0 metrics and budget
- Drive monetization of marketing inventory to scale engagement with brands and grow them
- Meet business goals while ensuring a top-notch customer experience. 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned Operated channels
- Experience in brand identity and voice development
- Experience creating brand marketing content Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc) for targeting, segmentation, reporting for demand generation
