Marketing Lead, 2-3 Years, Consulting & Services

GROWVALLEY GROUP

JOB DESCRIPTION

POSITION Marketing Lead LOCATION Chennai, India (Work from Office)

EMPLOYMENT TYPE Full-time EXPERIENCE 2–3 years

DEPARTMENT Marketing & Communications

REPORTING TO Group Management / C0O’s Office

SALARY RANGE Rs. 40,000·Rs. 50,000 per month

About GrowValley Group

GrowValley Group is an advisory group operating across India and the UAE. As the group continues to grow, we are strengthening our marketing function to improve brand visibility, communicate our services clearly, generate relevant business opportunities, and build a consistent digital presence across our markets.

We are looking for a creative, organized, and data-aware Marketing Lead with 2–3 years of practical experience who can plan and execute marketing activities, manage digital channels, use AI-enabled tools responsibly, and coordinate effectively with internal teams and external marketing partners.

1. Primary Job Objective

Plan, coordinate, execute, and track marketing activities that strengthen GrowValley Group’s brand presence, support business development, and create consistent, professional communications across digital and offline channels.

The role is hands-on and execution-focused, with ownership of content, campaigns, partner coordination, lead-generation support, and performance reporting.

2. Key Responsibilities

A. Marketing Planning & Brand Management

• Develop and maintain a practical monthly marketing calendar aligned with group priorities, services, target audiences, and business objectives.
• Maintain consistent brand messaging, visual identity, and quality across digital channels and marketing collateral; research market and competitor activity to identify relevant opportunities.

B. Digital Marketing & Content

• Manage the company’s relevant digital channels, including the website and social media, and plan, create, schedule, and publish content such as posts, articles, videos, and campaign materials.
• Create and proofread audience-appropriate marketing copy and coordinate the production of creative assets, ensuring accuracy, professional presentation, and brand consistency.

C. External Partner & Campaign Coordination

• Act as GrowValley Group’s point of contact for marketing, lead-generation, branding, creative, and other relevant external partners, ensuring clear briefs, timelines, responsibilities, and expectations.
• Coordinate partner deliverables, provide required inputs and feedback, follow up on progress, and assess delivery against agreed objectives; escalate delays, quality concerns, or risks to management.

D. Digital Tools, AI & Automation

• Use relevant digital marketing and analytics tools, including platform analytics, campaign tools, scheduling systems, and content-creation platforms, to execute and organize marketing activity.

Use AI-enabled tools responsibly for research, ideation, drafting, and workflow efficiency; review and fact-check outputs and follow company requirements for confidentiality, data protection, intellectual property, and approvals.

E. Lead Generation & Business Development Support

• Support lead generation through approved campaigns, content, landing pages, outreach materials, events, and relevant online channels in coordination with management and business development teams.
• Maintain lead and enquiry tracking where applicable, and ensure enquiries are recorded and routed promptly to the appropriate internal stakeholder.

F. Performance Reporting & Optimization

• Track relevant measures such as reach, engagement, website traffic, campaign performance, enquiries, and leads; maintain an up-to-date overview of planned, in-progress, and completed activities.
• Prepare concise weekly/monthly updates with results, key learnings, and practical recommendations to improve content, campaigns, partner delivery, and marketing outcomes.

G. Workflow & Quality Control

• Coordinate internal inputs, approvals, timelines, and marketing documentation; maintain organized records of approved assets, campaign materials, and reusable templates.
• Ensure published information is accurate and appropriately approved, and promptly flag risks, budget variances, inaccurate claims, or delivery issues without making unapproved commitments.

3. Key Deliverables

Deliverable Frequency

Marketing calendar and campaign plan Monthly

Digital content and channel updates As per calendar / as required

External partner briefs, follow-ups, and delivery tracking Ongoing

Lead and enquiry tracking Weekly / as applicable

Campaign performance and marketing activity report Weekly / Monthly

Brand collateral and workflow improvements As required / ongoing

4. First 90-Day Objectives

Days 1–30 | Understand & Plan

Understand the group’s services, audiences, brand guidelines, existing channels, campaigns, and workflows; review

current performance and prepare a prioritized 30–60–90-day plan and content calendar.

Days 31–60 | Execute & Establish Systems

Begin consistent execution of the approved calendar, improve priority content, organize campaign and lead tracking, and

establish effective coordination with external marketing and branding partners.

Days 61–90 | Measure & Optimize

Provide a performance update with insights and recommendations, identify opportunities to improve content and lead

generation, and document repeatable workflows for approvals, publishing, partner coordination, and reporting.

5. Required Qualifications & Experience

Mandatory requirements

• Bachelor’s degree in Marketing, Business, Communications, Media, or a related discipline.
• 2–3 years of hands-on marketing experience, with practical exposure to digital marketing, content execution, social media, and brand communications.
• Working knowledge of relevant marketing and analytics platforms such as Google Analytics 4, Google Search Console, Meta Business Suite, LinkedIn, Google Ads, Canva, or equivalent tools.

Practical familiarity with AI tools for marketing workflows, along with a basic understanding of SEO, campaign metrics, and lead-generation concepts.

• Strong written and spoken English, attention to detail, organization, and the ability to manage multiple deadlines and coordinate confidently with management and external partners.
• Ability to work independently from the GrowValley Group office in Chennai.

Preferred qualifications

• Experience supporting B2B, consulting, advisory, professional services, or multi-market businesses.
• Familiarity with CRM systems, email marketing, marketing automation, campaign tracking links/UTMs, and paid advertising performance.
• A portfolio or examples of social media content, campaigns, websites, or marketing collateral.

6. Ideal Candidate Profile

• Creative, proactive, and comfortable turning business priorities into practical marketing activities.
• Organized and dependable, with strong ownership of deadlines, partner follow-ups, and deliverables.
• Digitally aware and analytical, with the ability to learn tools, interpret performance data, and recommend improvements.
• Professional, collaborative, and discreet when handling internal, client, commercial, or confidential information.

7. What Success Looks Like

• A consistent marketing calendar and execution rhythm aligned with group priorities.
• Improved quality, consistency, and organization of the group’s digital presence and brand communications.
• Effective coordination with marketing, lead-generation, and branding partners, with clear tracking of deliverables and timely issue escalation.
• Reliable tracking of campaign performance and enquiries, supported by clear reports and actionable recommendations.
• Practical AI-assisted workflows and reusable templates that improve efficiency while maintaining accuracy and confidentiality.

8. Career Growth Opportunity

This role is an important part of GrowValley Group’s expanding marketing and business-development function. The successful candidate will have the opportunity to deepen their expertise in digital marketing, brand communications, campaign management, analytics, AI-enabled marketing, partner coordination, and lead generation. As the group grows, the role may expand to include larger campaigns, additional markets, marketing budgets, and greater ownership of marketing strategy and performance.

How to Apply

Interested candidates should submit their updated CV, current and expected salary, notice period, and a brief summary of their experience with digital marketing tools, AI systems, content creation, partner coordination, and campaign execution.

Applicants may also include links to relevant work samples or a portfolio.

GrowValley Group is an equal opportunity employer.

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

• Internet reimbursement
• Paid sick time
• Work from home

Experience:

• Business analysis: 2 years (Required)

Location:

• Chennai, Tamil Nadu (Required)

Work Location: Hybrid remote in Chennai, Tamil Nadu