Marketing Executive

Job Overview:

The Marketing Executive (Branding - BTL) will be responsible for creating and executing innovative branding strategies that align with our company's goals and objectives. This role requires a highly organized, detail-oriented individual who is able to manage multiple projects simultaneously and work collaboratively with internal teams and external vendors. The ideal candidate will have a deep understanding of branding and marketing concepts, as well as experience in executing successful branding campaigns.

Key Responsibilities:

• Develop and execute branding strategies to increase brand awareness and drive customer engagement

• Conduct market research and analysis to identify opportunities and trends in the industry

• Collaborate with cross-functional teams to ensure branding initiatives are aligned with overall marketing objectives

• Create and manage budgets for branding campaigns

• Develop and maintain relationships with external vendors to ensure quality deliverables within budget

• New Product Launch

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  Handling New Product Launch with the help of Display, POSM like Banner, Posters, etc.

• Market Mapping & Data Management

• Adherence to the guidelines given by unit Marketing Manager

• Monitor and report on the success of branding campaigns using relevant metrics

• Stay up-to-date with industry trends and incorporate best practices into branding strategies

• Conduct field visits to gather data, insights and conduct competitor analysis

Requirements:

• Bachelor's degree in marketing, communications, or a related field

• 2+ years of experience in branding or marketing

• Excellent written and verbal communication skills

• Strong project management skills and ability to prioritize multiple projects

• Creative thinking and ability to develop innovative branding strategies

• Two-wheeler required with motorcycle with gear license

• Willingness to travel for field visits - DAILY FIELD WORK & Outstation travel required.

We are an equal opportunity employer and welcome candidates of all genders, backgrounds, and experiences to apply for this position.