Marketing Executive

Job Description

Role & responsibilities Responsible for the achievement of marketing conversion targets by executing marketing strategies of the company. Assist in the collection of leads from different sources of prospective weddings and develop a database of potential customers. Accompany the Marketing Manager in visiting high net worth customers to convince them to make purchases from Malabar. Make customer visits based on the leads assigned by the marketing manager and ensure that the visit details are updated in the CRM software. Update showroom staff on the relevant information of leads convinced for making purchases in a timely manner. Provide information on the lead visits to the tele caller for the timely update of the same in the CRM software. Plan follow-up of potential customers according to the lead data, age, and by considering other factors. Participate in-store sales to understand various products, product offerings, pricing, and customer preferences. As part of the CSR initiative of the stores, check the eligibility of applicants to various charitable schemes introduced by the organization.