Job Description – Marketing Executive (Industrial Pumps)
Industry: Industrial Machinery / Pump Manufacturing
Location: Chennai, Tamil Nadu
Travel: Willingness to travel across locations as required
Experience: 2–4 years
Reporting To:
1. Roles and Responsibilities
- Identify and develop new business opportunities in industrial and manufacturing sectors.
- Promote rotary positive displacement pumps and related industrial products to potential customers.
- Generate leads through cold calling, client visits, referrals, industrial directories and online platforms.
- Build and maintain relationships with industrial clients, OEMs, distributors, dealers and channel partners.
- Understand customer requirements and coordinate with the technical team to recommend suitable pump solutions.
- Prepare quotations, follow up on enquiries and support order conversion.
- Conduct market research, competitor analysis and identify new market opportunities.
- Achieve assigned sales targets and maintain regular follow-ups with existing customers.
- Maintain customer databases, sales reports, enquiry trackers and sales pipelines.
- Travel for customer meetings, site visits, product demonstrations and business development activities.
2. Experience
- 2–4 years of experience in industrial sales, B2B marketing or business development.
- Experience in industrial pumps, rotating equipment, mechanical products or industrial machinery is preferred.
3. Educational Qualification
- Bachelor's degree in Mechanical Engineering, Electrical Engineering or any relevant engineering discipline is preferred.
- Diploma in Mechanical Engineering may also be considered.
- Candidates with a BBA or B.Com degree and relevant industrial sales experience may be considered.
4. Must Know / Must Do
Must Know
- Basic understanding of industrial pumps and their applications.
- Knowledge of B2B sales, lead generation, negotiation and customer relationship management.
- Familiarity with industrial sectors such as chemicals, pharmaceuticals, food processing, oil and gas, water treatment and manufacturing.
- Basic understanding of quotations, sales orders, payment follow-ups and sales documentation.
Must Do
- Proactively generate leads and convert enquiries into business.
- Maintain consistent follow-ups with prospective and existing customers.
- Meet assigned sales and business development targets.
- Be willing to travel for client meetings and industrial visits.
- Coordinate effectively with technical, production and service teams.
- Maintain accurate records of leads, enquiries, customer interactions and sales progress.
5. Must Not Do
- Must not provide incorrect product specifications, pricing or delivery commitments.
- Must not make unauthorized discounts or commercial commitments.
- Must not neglect customer enquiries or scheduled follow-ups.
- Must not share confidential company or customer information with unauthorized persons.
- Must not misrepresent product capabilities or make commitments without technical confirmation.
6. Must Not Be From
- Candidates whose experience is limited exclusively to retail sales, FMCG sales or consumer-product marketing without relevant B2B industrial sales exposure.
- Candidates unwilling to travel for customer meetings and business development.
- Candidates seeking only desk-based marketing roles without field sales responsibilities.
- Candidates without an interest in technical products or industrial customer engagement.
7. CTC
- Budget: Up to ₹3.6 LPA.
- Final compensation will depend on relevant experience, technical knowledge and sales capability.
- Salary structure will be communicated during the selection process.
8. Incentives
- Performance-based incentives linked to sales achievement and business generation.
- Incentive eligibility, calculation and payout terms will be communicated by the company.
- Additional performance rewards may be provided based on company policy.
9. Location and Travel
- Base Location: Chennai, Tamil Nadu.
- Candidates must be willing to travel to customer locations, industrial sites and other territories as required by business needs.
10. Reporting To
- Sales Manager / Marketing Manager.
- Responsible for providing regular updates on lead generation, customer visits, enquiries, quotations, order conversions and sales performance.
Pay: From ₹360,000.00 per year
Work Location: In person
