Marketing executive

Role Overview

We are looking for a creative, data-aware Marketing Executive to plan and run campaigns that drive student enquiries, brand visibility, and enrollments. You will work across digital, social, and on-ground channels.

Key Responsibilities

• Plan and execute digital marketing campaigns (Meta Ads, Google Ads, email, WhatsApp) to generate quality leads
• Manage social media handles (Instagram, LinkedIn, YouTube) with a regular content calendar
• Create and coordinate content: posts, reels, creatives, blogs, and course promotions
• Support webinars, college outreach, and campus marketing activities
• Track campaign performance (leads, CTR, CPL, conversions) and share weekly reports
• Coordinate with the sales/counselling team to improve lead quality and follow-up
• Work on SEO basics, landing pages, and brand communication
• Keep up with competitor and edtech market trends

Requirements

• Bachelor’s or Master’s degree in Marketing, Business, Good Communication, or a related field (MBA preferred)
• 6 months to 1 year of experience in digital or content marketing (internships considered)
• Working knowledge of social media platforms and ad managers
• Basic skills in Canva, MS Excel/Google Sheets, and analytics tools (Google Analytics, Meta Business Suite)
• Strong written and verbal communication in English; Tamil/Kannada/Hindi is a plus
• Creative thinking, ownership, and the ability to work in a fast-paced startup

Pay: ₹25,000.00 - ₹42,000.00 per month

Work Location: In person