Marketing Executive – B2B & Digital Marketing

We are looking for an enthusiastic, confident and result-oriented Marketing Executive to support our company's marketing, lead generation and business development activities.

The candidate will be responsible for executing email marketing campaigns, managing social media activities, reaching out to prospective customers through cold calling and generating business enquiries for our products and services.

This is an excellent opportunity for freshers who want to develop practical experience in B2B marketing, digital marketing and business development.

Key Responsibilities

1. Email Marketing & Campaign Management

• Prepare and execute bulk email marketing campaigns.
• Perform mail merge activities to send personalised emails to prospective clients.
• Create, maintain and organise customer and prospect email databases.
• Follow up on email campaigns and track responses and enquiries.
• Draft professional business communication and promotional emails.

2. Social Media Marketing

• Manage company social media accounts, particularly LinkedIn, Instagram and Facebook.
• Create and publish promotional posts, product updates and company announcements.
• Develop engaging content to promote the company's products and services.
• Support social media campaigns to improve brand visibility and generate business leads.
• Monitor engagement and maintain a consistent posting schedule.

3. Cold Calling & Lead Generation

• Identify and contact prospective customers and businesses.
• Make outbound calls to introduce company products and services.
• Generate potential business leads and identify customer requirements.
• Follow up with prospective customers and coordinate further discussions.
• Maintain records of calls, leads, follow-ups and customer responses.

4. Marketing Research & Coordination

• Research potential customers, industries and business opportunities.
• Build and maintain prospect databases.
• Assist in preparing marketing presentations, product promotions and email campaigns.
• Coordinate with the internal team for marketing and business development activities.
• Prepare daily and weekly activity reports.

Pay: ₹9,900.00 - ₹20,000.00 per month

Work Location: In person