Marketing Executive- B2B Demand Generation

Key Responsibilities

• Plan and execute email marketing campaigns for existing databases and new prospects, including segmentation, sequencing, subject-line testing and email deliverability.
• Execute Account-Based Marketing (ABM) initiatives by building target account lists, identifying buying committees and coordinating personalized outreach across email, LinkedIn and WhatsApp.
• Design lead-nurturing journeys, lead-scoring models, behavioral triggers and lead-routing processes in collaboration with sales.
• Source, enrich, validate and maintain prospect databases, ensuring data accuracy, deduplication and list hygiene.
• Plan and manage paid search and paid social campaigns, landing pages, campaign offers and budgets; monitor cost per lead.
• Execute event and webinar marketing campaigns, including pre-event outreach and structured post-event follow-up.
• Track lead sources and campaign attribution through CRM systems and prepare monthly reports on leads, qualification, conversion and cost per lead.
• Coordinate with content syndication and lead-generation vendors to monitor delivery and ensure leads are followed up.
• Create and proofread marketing content as required.

Required Skills and Experience

• 3-6 years of experience in B2B demand generation or marketing operations, preferably in SaaS or enterprise technology.
• Hands-on experience with marketing automation platforms such as Zoho Marketing Automation, HubSpot, Marketo or ActiveCampaign.
• Experience running outbound email sequences at scale using tools such as Apollo, Outreach or Salesloft.
• Working knowledge of email deliverability and campaign performance metrics.
• Experience with CRM platforms such as Zoho CRM, Salesforce or HubSpot.
• Familiarity with LinkedIn Sales Navigator and prospect data tools.
• Knowledge of Google Analytics, Google Ads and LinkedIn Campaign Manager is an advantage.
• Strong content writing, proofreading, analytical and campaign execution skills.