Marketing Engagement Senior Analyst

Job Description

Skill required: Marketing Operations - Account Management Designation: Marketing Engagement Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Channel Activation Lead is responsible for driving the successful implementation of channel strategies and activation plans to optimize market reach and customer engagement. This role ensures the seamless execution of campaigns, promotions, and initiatives across all channels while aligning with broader business objectives. The Channel Activation Lead collaborates with cross-functional teams and external partners to deliver impactful channel activities that enhance customer experiences and drive growth.Offer Managers Develop and oversee the execution of channel activation plans to meet business and customer objectives. Lead the deployment of marketing campaigns and promotional activities across channels, ensuring alignment with brand guidelines and business goals. Work closely with sales, marketing, and product teams to coordinate channel activities and ensure consistency in execution. Define and monitor key performance indicators (KPIs) to evaluate the effectiveness of channel activation initiatives and recommend improvements. Identify opportunities to enhance channel performance through data-driven insights and market feedback. Build and maintain strong relationships with internal teams, distributors, and external partners to ensure smooth execution of channel activities. Manage budgets for channel activation initiatives, ensuring cost-effectiveness 5-7 years of experience in channel activation, marketing, or sales. Proven track record of executing successful channel activation initiatives. Experience managing cross-functional teams and external partners. Knowledge of customer segmentation, market dynamics, and consumer behavior. Experience in both digital and traditional channel environments is highly desirable. What are we looking for? Campaign Planning Digital Marketing Campaigns Problem-solving skills Expertise in channel management and activation strategies. Strong project management skills, with the ability to manage multiple initiatives simultaneously. Proficiency in marketing and data analytics tools to evaluate campaign effectiveness. Familiarity with digital and traditional marketing channels. Budgeting and financial planning skills. Excellent communication and interpersonal skills to influence and collaborate with diverse stakeholders. Analytical and strategic thinking with a focus on driving results. Strong organizational skills and attention to detail. Ability to thrive in a fast-paced and dynamic environment. Leadership and team-building skills with a focus on cross-functional collaboration. Roles and Responsibilities: In this role you are required to do analysis and solving of increasingly complex problems Your day to day interactions are with peers within Accenture You are likely to have some interaction with clients and/or Accenture management You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments Decisions that are made by you impact your own work and may impact the work of others In this role you would be an individual contributor and/or oversee a small work effort and/or team Please note that this role may require you to work in rotational shifts Qualifications Any Graduation