Job Summary -
We are looking for a Content Writer with 1–3 years of experience to create engaging, research-driven content that supports brand, marketing, SEO, and business objectives.
Key Responsibilities
1. Content Creation
- Write blogs, articles, website content, social media copy, campaign content, scripts, and marketing communication.
- Develop clear, engaging, and audience-focused content across formats and platforms.
- Research topics, trends, competitors, audience interests, and search behaviour.
- Ensure all content is accurate, relevant, grammatically correct, and aligned with brand guidelines.
2. SEO & Search
- Create and optimise content using SEO best practices, including keywords, search intent, headings, metadata, internal linking, and readability.
- Understand and apply AEO and GEO principles to improve content visibility across search engines and AI platforms.
- Identify content gaps, keyword opportunities, and emerging topics.
- Track content performance and recommend improvements.
3. Content Planning & Strategy
- Contribute to content strategy and content calendars across blogs, campaigns, social media, and digital platforms.
- Develop content ideas aligned with business goals, audience needs, and marketing campaigns.
- Stay updated with content trends, formats, platforms, and competitor activity.
4. Collaboration & Ownership
- Work with marketing, design, digital, product, and other teams to develop effective content.
- Manage content projects from brief to research, writing, review, optimisation, and publishing.
- Coordinate with freelance writers when required and ensure quality and timely delivery.
- Maintain 95%+ on-time delivery of planned content.
Key Skills & Competencies
- Excellent English writing, editing, and communication skills.
- Strong research, storytelling, and content ideation skills.
- Good understanding of SEO, search intent, AEO, and GEO.
- Ability to simplify complex topics and write for different audiences.
- Strong ownership, attention to detail, and ability to meet deadlines.
- Creative, proactive, and comfortable working in a fast-paced marketing environment.
Good to Have
- Experience in Education, EdTech, Publishing, or student-focused brands.
- Experience with social media copy, reels/scripts, campaign communication, or digital marketing.
- Familiarity with SEO and content analytics tools.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Commuter assistance
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
