Marketing & Communications Lead

Position: Marketing & Communications Lead

Experience: 4-7 Years

Location: Bengaluru, India (On-site / Hybrid)

About Vayavya Labs

Vayavya Labs is a technology engineering company specialising in embedded systems, semiconductor engineering, automotive software, virtual platforms and AI-enabled engineering solutions. We work with global customers to accelerate hardware and software development from silicon to system.

Role purpose

Own the planning, coordination and execution of Vayavya Labs’ marketing activities. Working directly with the Head of Sales & Business Development, the Lead will coordinate events, campaigns, brand communications and digital marketing initiatives; translate priorities into actionable plans; and maintain consistent, technically accurate messaging. This is a hands-on individual contributor role, not a people-management position.

Key responsibilities

Events, conferences & workshops

• Own end-to-end coordination of conferences, exhibitions, trade shows and workshops.
• Liaise with organisers, vendors, agencies, speakers and internal stakeholders.
• Manage registrations, sponsorship commitments, booth branding, collateral, travel coordination and shipment of materials.
• Ensure presentations, demonstrations and promotional assets are ready ahead of deadlines.
• Coordinate pre-event promotion, customer invitations, meeting arrangements and post-event follow-ups with sales.
• Track budgets, checklists, deadlines, outcomes and lead handovers.

Brand management & corporate communications

• Safeguard Vayavya’s brand identity, positioning and visual consistency across channels.
• Review presentations, digital content, promotional materials and campaigns for brand quality and messaging.
• Coordinate brochures, capability decks, product one-pagers, case studies and approved templates.
• Support announcements, partnerships, achievements, press releases and external communications.
• Work with technical teams to validate claims and maintain a repository of approved brand assets.

Marketing campaigns & sales alignment

• Translate sales and business development priorities into campaign plans, owners and timelines.
• Coordinate digital campaigns across LinkedIn, email, website and other relevant channels.
• Align messaging and schedules with events, product announcements and target segments.
• Track execution and results, gather feedback and coordinate improvements.
• Support lead generation through campaigns and timely handover of responses to sales.

Digital marketing & content coordination

• Maintain a coordinated editorial calendar for LinkedIn, newsletters, website updates and email campaigns.
• Work with digital marketing resources, designers, writers and external agencies.
• Obtain inputs from engineering, product, sales and leadership; check content for clarity, accuracy and relevance.
• Ensure approved content is published on schedule and monitor basic performance indicators.

Marketing operations & stakeholder coordination

• Maintain an integrated calendar of events, campaigns, announcements and deliverables.
• Coordinate stakeholders, agencies and vendors; manage quotations, purchase requests and budgets.
• Track dependencies, follow up proactively, resolve bottlenecks and escalate decisions promptly.
• Provide concise progress updates and maintain structured records of expenses and outcomes.

Required skills & experience

• 4–7 years in B2B marketing, marketing communications, field marketing or related roles.
• Hands-on coordination of corporate events, conferences, exhibitions or marketing programs.
• Strong planning, stakeholder coordination, writing, follow-through and attention to detail.
• Experience working with digital teams, designers, content creators and external agencies.
• Understanding of brand management, corporate communications and campaign execution.
• Ability to work independently across competing deadlines; proficiency in PowerPoint and Excel.

Preferred qualifications

• Experience in technology, engineering services, semiconductor, automotive or embedded systems.
• Familiarity with LinkedIn marketing, email campaigns, website content and marketing analytics.
• Experience gathering and validating inputs from technical subject matter experts.
• Knowledge of Canva, Figma, WordPress, CRM or marketing automation platforms.
• Bachelor’s degree in engineering, marketing, communications, business or a related field; MBA is a plus.

What success looks like

• Events and workshops are delivered on time, within agreed budgets, with no critical logistical gaps.
• Marketing collateral and communications consistently reflect Vayavya’s brand and technical positioning.
• Campaigns support sales priorities and launch on schedule.
• Marketing calendars, deliverables and stakeholder follow-ups remain reliable and visible.
• The Lead independently drives execution, anticipates issues and brings forward decisions when needed.