Marketing Assistant- Social Media

Marketing Assistant – Social Media Management

Adroidex Knowledge Solutions Pvt. Ltd.

Position Overview

Adroidex Knowledge Solutions Pvt. Ltd. is looking for a creative, energetic and results-oriented Marketing Assistant – Social Media Management to manage and grow the digital presence of the company's multiple business verticals.

The incumbent will be responsible for the day-to-day management of the social media handles of Adroidex K-12 Education, Adroidex Higher Ed & Skilling, Adroidex Corporate L&D and EduMarketPlace, along with managing and maintaining the Google Business Profiles of Adroidex and MakersPlace.

The role combines social media management, content planning, creative development, organic growth, paid advertising, lead generation and marketing coordination with the sales teams.

The successful candidate should have excellent creative skills, a strong understanding of social media platforms and digital marketing, and the ability to translate business objectives into effective B2B and B2C marketing campaigns.

Key Responsibilities

1. Social Media Management

Manage the day-to-day social media presence of:

• Adroidex K-12 Education
• Adroidex Higher Ed & Skilling
• Adroidex Corporate L&D
• EduMarketPlace
• MakersPlace, where applicable

Responsibilities will include:

• Planning and maintaining regular social media activity across relevant platforms.
• Developing monthly and weekly content calendars.
• Scheduling posts in advance to ensure consistent publishing.
• Creating and publishing static posts, carousels, reels, short-form videos, stories and other relevant content.
• Maintaining consistency in brand identity, messaging and visual communication.
• Monitoring engagement, comments, messages and audience interactions.
• Identifying opportunities to improve reach, engagement and follower growth.
• Staying updated with current social media trends, formats, algorithms and content practices.

2. Organic Social Media Growth

The incumbent will be responsible for developing and implementing strategies to achieve continuous organic growth across the company's social media properties.

This will include:

• Increasing relevant followers and audience reach.
• Improving engagement and content performance.
• Identifying high-performing content themes and formats.
• Developing campaigns around products, services, events, workshops and business initiatives.
• Using relevant hashtags, keywords and platform-specific optimisation.
• Tracking content performance and making data-driven improvements.
• Repurposing successful content across different platforms and business verticals.

The objective is not merely to post regularly, but to build an active and relevant digital audience that contributes to brand visibility and business growth.

3. Paid Digital Advertising

Plan, execute and monitor paid advertising campaigns on:

• Meta – Facebook & Instagram
• Google Ads

The candidate will be responsible for supporting campaigns focused on:

• Lead generation
• Product/service promotion
• Workshop registrations
• Enquiries
• Website traffic
• Brand awareness
• B2B lead generation
• B2C customer acquisition
• Remarketing, wherever applicable

Responsibilities will include:

• Creating campaign concepts and ad creatives.
• Defining appropriate target audiences.
• Setting up and scheduling campaigns.
• Monitoring campaign performance.
• Tracking leads and conversions.
• Analysing cost per lead and campaign ROI.
• Testing different creatives, audiences and messaging.
• Making optimisation recommendations based on campaign performance.

The candidate should understand that paid advertising is ultimately expected to contribute to measurable business outcomes, rather than simply generate impressions or clicks.

4. Google Business Profile Management

Manage and maintain the Google Business Profiles of Adroidex and MakersPlace.

Responsibilities will include:

• Regularly updating profiles.
• Publishing Google Posts.
• Adding relevant images, videos and updates.
• Maintaining accurate business information.
• Monitoring reviews and customer interactions.
• Encouraging and supporting review generation.
• Responding appropriately to reviews and enquiries.
• Improving local search visibility.
• Monitoring profile insights and performance.

5. Creative Content Development

The candidate should have strong creative abilities and be capable of independently developing basic marketing content.

Using tools such as Canva and AI-enabled creative platforms, the candidate will create:

• Social media posts
• Carousels
• Reels
• Short-form videos
• Promotional creatives
• Educational content
• Infographics
• Product/service creatives
• Event/workshop promotions
• Lead-generation creatives
• Campaign banners
• Google Business Profile creatives
• WhatsApp and digital marketing creatives

The candidate should be comfortable using AI tools to generate and enhance static and video content, while ensuring that the final output is professionally designed and aligned with the company's brand identity.

6. Marketing Support for B2B & B2C Business

Adroidex operates across multiple business segments and the candidate will work closely with the sales and business development teams to develop marketing approaches for both B2B and B2C audiences.

B2B audiences may include:

• Schools
• Colleges and universities
• Corporate organisations
• HR/L&D teams
• School leaders and educators
• Institutional decision-makers
• Education and training partners
• Product and technology companies

B2C audiences may include:

• Students
• Parents
• Working professionals
• Higher education aspirants
• Learners
• Young technology enthusiasts
• MakersPlace customers

The candidate should be able to understand the difference between B2B and B2C communication and adapt content, messaging, targeting and campaign approaches accordingly.

7. Coordination with Sales Teams

The incumbent will work closely with the respective sales/business teams to:

• Understand current business priorities.
• Identify products and services requiring marketing support.
• Develop campaigns around sales objectives.
• Generate and nurture digital leads.
• Create marketing collateral required by sales teams.
• Analyse the quality and relevance of leads generated.
• Refine campaigns based on sales feedback.
• Develop new approaches to improve lead conversion.

The candidate should be comfortable working in an environment where marketing and sales are closely integrated.

8. Content Planning & Campaign Management

Develop and maintain structured content calendars for the company's different business verticals.

This will include:

• Weekly/monthly content planning.
• Campaign calendars.
• Product/service launches.
• Festivals and relevant occasions.
• Workshops and events.
• Educational awareness campaigns.
• Promotional campaigns.
• Lead-generation campaigns.
• Cross-promotion between Adroidex business verticals.

The candidate should ensure that social media handles remain active, relevant and professionally maintained throughout the year.

9. Analytics & Reporting

Regularly monitor and report on:

• Reach
• Impressions
• Engagement
• Follower growth
• Video views
• Website traffic
• Leads generated
• Cost per lead
• Campaign performance
• Conversion trends
• Google Business Profile performance

Prepare periodic reports highlighting:

• What is working
• What is not working
• Best-performing content
• Campaign results
• Audience behaviour
• Recommended improvements
• Next marketing priorities

Required Skills & Competencies

Essential

• Minimum 1 year of hands-on experience in social media management.
• Proven experience in managing business/social media accounts.
• Demonstrable results in organic social media growth.
• Working knowledge of Meta Business Suite/Meta Ads Manager.
• Working knowledge of Google Ads.
• Good understanding of social media advertising and lead generation.
• Strong knowledge of Canva.
• Ability to create basic static and video content independently.
• Ability to use AI tools for content creation.
• Excellent creative and visual communication skills.
• Strong understanding of social media trends.
• Good written communication skills.
• Ability to work with content calendars and scheduling tools.
• Ability to analyse social media and advertising metrics.
• Strong coordination and follow-up skills.

Strongly Preferred

• Experience managing multiple brands/business pages simultaneously.
• Experience in education, EdTech, training, technology or B2B marketing.
• Experience in both B2B and B2C digital marketing.
• Experience with lead-generation campaigns.
• Experience managing Google Business Profiles.
• Basic understanding of SEO and local SEO.
• Experience with short-form video/reel creation.
• Experience using AI image and video generation tools.
• Experience with WordPress, Zoho, Meta, Google or other marketing platforms.

Personal Attributes

The right candidate should be:

• Creative and ideas-oriented
• Proactive rather than purely task-driven.
• Curious about new digital and AI tools.
• Comfortable experimenting with new content formats.
• Commercially aware.
• Data-oriented and willing to learn from campaign results.
• Highly organised.
• Good at meeting deadlines.
• Comfortable handling multiple brands simultaneously.
• A strong communicator.
• Comfortable working closely with sales teams.
• Able to work independently while collaborating with different internal teams.

Most importantly, the candidate should have the mindset of a marketer, not just a person who posts on social media.

Qualification & Experience

Education:
Graduate/Diploma in Marketing, Digital Marketing, Mass Communication, Advertising, Graphic Design, Business Administration or a related discipline.

Candidates from other disciplines may be considered if they have demonstrable digital marketing expertise.

Experience:
Minimum 1 year of relevant professional experience in social media management/digital marketing.

Candidates must be able to demonstrate actual work and measurable results through a portfolio, previous campaigns, social media pages or other relevant evidence.

Work Arrangement

Position: Marketing Assistant – Social Media Management
Organisation: Adroidex Knowledge Solutions Pvt. Ltd.
Work Mode: On-site / Office-based
Engagement: Full-time
Working Days: Monday to Saturday
Reporting: Business/Marketing leadership and coordination with respective sales teams

Compensation

Fixed remuneration + Performance-Linked Variable Compensation

The variable component will be linked to agreed performance parameters and business outcomes.

Potential performance indicators may include:

• Organic audience growth
• Engagement
• Lead generation
• Cost per lead
• Campaign performance
• Quality of leads
• Marketing-driven enquiries
• Business growth attributable to digital campaigns
• Achievement of agreed marketing objectives

What Success Looks Like

The successful candidate will help Adroidex build a consistent, active and commercially effective digital presence across all its business verticals.

Success in this role means:

More visibility → Better engagement → More relevant leads → Better sales opportunities → Business growth

The candidate will have significant scope to experiment with creative content, AI tools, social media trends and digital advertising and will be expected to continuously identify new ways of reaching the company's B2B and B2C audiences.

Ideal Candidate Profile

We are looking for someone who can look at an Adroidex product or service and say:

“I understand the audience, I understand the business objective, and I know how we can turn this into content and campaigns that generate attention, engagement and leads.”

This is therefore a hands-on marketing role with direct responsibility for digital presence, lead generation and measurable growth.

Pay: ₹10,000.00 - ₹30,000.00 per month

Work Location: In person