Marketing and Social Media Manager

We are driven by creativity, innovation, and a passion for making waves in our industry. We are looking for a highly motivated and strategic Social Media Marketing Expert to join our dynamic team. If you have a proven track record of building brand authority and driving engagement—with a distinct focus on LinkedIn—we want you to help us amplify our digital presence.

As our Social Media Marketing Expert, you will manage across all major platforms, with a primary emphasis on LinkedIn. You will develop, execute, and optimize comprehensive social media strategies that elevate our brand, generate high-quality leads, and foster an active online community. You will work closely with our marketing and creative teams to produce compelling, tailored content that resonates with our target audience and drives measurable business results.

Key Responsibilities

• LinkedIn Strategy & Execution: Spearhead our LinkedIn presence by crafting thought leadership content, engaging with industry leaders, managing company pages, and running targeted campaigns to drive B2B/B2C brand awareness.
• Multi-Channel Management: Develop and oversee cohesive content calendars for other key platforms (including Twitter/X, Instagram, Facebook), ensuring messaging aligns with our broader marketing goals.
• Content Creation: Write sharp, compelling copy and collaborate with the design team to produce eye-catching visuals, infographics, and short-form video content.
• Community Engagement: Actively monitor channels, respond to comments and messages promptly, and build meaningful relationships with our followers, clients, and industry peers.
• Reels & Short-Form Video Production: Conceptualize, script, and produce highly engaging short-form video content—specifically Instagram/Facebook Reels. Stay on top of trending audio, formats, and transitions to maximize reach and vitality.
• Analytics & Reporting: Track key performance indicators (KPIs), analyze campaign data, and translate metrics into actionable insights to continuously refine our social strategy.
• Trend Monitoring: Stay ahead of social media trends, algorithm updates, and emerging digital tools to keep The Yellow Whale at the forefront of digital marketing.

Qualifications

• 3+ years of proven experience in social media management, digital marketing, or a similar role.
• Demonstrated expertise in leveraging LinkedIn, Insta for brand growth, lead generation, and executive thought leadership.
• Deep understanding of the nuances, algorithms, and best practices across various social media platforms.
• Exceptional copywriting and editing skills with a strong eye for detail and brand voice.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Buffer, Google Analytics).
• Ability to thrive in a fast-paced environment and manage multiple campaigns simultaneously.

Job Types: Full-time, Permanent, Contractual / Temporary

Pay: ₹15,000.00 - ₹30,000.00 per month

Experience:

• total work: 1 year (Preferred)

Work Location: Hybrid remote in Baner, Pune, Maharashtra