JOB DESCRIPTION HOSPITAL MARKETING MANAGER
Position:
Job Purpose
To independently manage and actively execute all marketing activities across the three centres to increase patient footfall, develop referral networks and promote hospital services.
Key Responsibilities
Doctor Networking:
Regularly visit doctors, clinics and nursing homes to develop professional referral networks and promote hospital services.Field Marketing:
Organise health camps, awareness programmes, community outreach and corporate health check-ups.Digital Marketing:
Coordinate social media, Google Business Profiles, online advertising, website updates and digital enquiries.Business Development:
Identify new opportunities, institutional tie-ups and strategies to increase patient registrations and utilisation of hospital services.Centre Coordination:
Work closely with all three centres to identify marketing needs and implement centre-specific activities.Execution and Follow-up:
Personally ensure that planned marketing activities are completed on time and enquiries are followed up.Reporting:
Maintain records of visits, referrals, enquiries, campaigns and expenditure. Submit weekly activity reports and monthly performance reports to management.
Qualifications and Experience
- Graduate in any relevant discipline; marketing or management qualification preferred.
- Minimum 3–5 years of experience in hospital marketing or healthcare business development.
- Excellent communication, networking and negotiation skills.
- Proficient in basic computer applications and digital marketing.
- Willingness to travel regularly between all three centres.
Key Expectations
- Must be proactive, responsible, self-driven and capable of working independently.
- Must personally execute marketing activities, not merely delegate or prepare plans.
- Performance will be assessed on patient acquisition, referral development, marketing execution and centre-wise growth.
The appointed person will be directly accountable for coordinating and driving all marketing activities across the three hospital centres.
