Job Description: Manager – Marketing Technology / Braze
Experience: 10+ years
Primary Platform: Braze
Secondary Platforms: Salesforce Marketing Cloud (SFMC) / Bird
Domain: Financial Services / Banking / FinTech
Team Size: 10+ members
Channels: Email, SMS, Mobile App / Push and cross-channel customer journeys
Role Summary:
We are looking for an experienced Manager – Marketing Technology with 10+ years of experience in marketing automation, campaign management and customer journey orchestration, with strong recent hands-on experience in Braze.
The ideal candidate will have extensive experience designing, building and optimizing sophisticated cross-channel campaigns and customer journeys across Email, SMS and Mobile App/Push channels. The role requires a combination of strong MarTech platform expertise, campaign strategy, technical solutioning, people management and client-facing leadership.
The candidate will lead a 10+ member MarTech/campaign operations team, work directly with client stakeholders, translate business and marketing requirements into scalable campaign solutions, and ensure high-quality delivery.
Key Responsibilities
1. Braze & Marketing Technology Leadership
- Serve as the Braze SME for campaign and customer journey implementation.
- Architect, build, review and optimize complex campaigns and lifecycle journeys using Braze.
- Provide technical and functional leadership across Braze Canvas/Campaigns, segmentation, personalization, dynamic content, Connected Content, APIs/webhooks and relevant integration capabilities.
- Guide the team on reusable, scalable and maintainable campaign/journey designs.
- Bring working knowledge of SFMC and/or Bird or any marketing platforms, particularly when supporting platform migrations or a multi-platform MarTech ecosystem.
- Evaluate new Braze capabilities and identify opportunities to improve campaign execution, personalization, automation and operational efficiency.
2. Campaign & Journey Management
- Lead end-to-end execution of sophisticated lifecycle and trigger-based campaigns across:
Email
SMS
Mobile Push / App
Cross-channel journeys
- Translate customer lifecycle and business requirements into executable campaign/journey designs.
- Design journeys covering customer onboarding, activation, engagement, retention, cross-sell/upsell, re-engagement and other lifecycle use cases.
- Drive segmentation and personalization strategies using custom attributes, behavioral data, transactional data and event-based triggers.
- Establish campaign QA, testing, approval and deployment processes.
- Review journey logic, entry/exit conditions, audience eligibility, suppression rules, frequency management and channel sequencing.
- Drive testing and optimization of campaigns through appropriate experimentation strategies.
3. Financial Services Domain
- Lead MarTech delivery for financial-services / banking / FinTech customer engagement programs.
- Understand customer lifecycle scenarios relevant to financial products and services.
- Work within the client's applicable privacy, consent, compliance and communication-governance requirements.
- Ensure campaign solutions correctly implement approved eligibility, suppression and customer-contact rules.
- Partner with business, compliance, data and technology stakeholders when campaign requirements depend on regulated or sensitive customer data.
4. Team Leadership & People Management
- Manage and mentor a 10+ member team comprising campaign specialists, MarTech developers/consultants and/or QA resources.
- Own day-to-day workload allocation, campaign pipeline management and delivery planning.
- Conduct regular campaign and solution reviews to ensure quality and consistency.
- Provide technical guidance and unblock delivery challenges.
- Develop Braze expertise within the team through coaching, knowledge sharing and implementation standards.
- Manage competing priorities, resource bandwidth, escalations and delivery dependencies.
- Establish clear ownership and accountability across campaigns and projects.
5. Client & Stakeholder Management
- Act as a key MarTech point of contact for client stakeholders.
- Lead client calls, campaign discussions, requirement-gathering workshops, solution reviews and delivery/status meetings.
- Translate business requirements into clear technical and campaign specifications for the delivery team.
- Provide recommendations to clients on campaign/journey design and marketing automation best practices.
- Communicate risks, dependencies, blockers and implementation considerations proactively.
- Coordinate with client-side Marketing, Product, Data, Analytics, Technology and other relevant stakeholders.
- Manage stakeholder expectations while maintaining delivery quality and timelines.
Required Skills & Experience
- 10+ years of overall experience in Marketing Technology, Marketing Automation, CRM, Campaign Operations or Lifecycle Marketing.
- Strong recent hands-on Braze experience, ideally leading enterprise-scale implementations.
- Demonstrated experience building complex Braze Canvas journeys and campaigns.
- Experience delivering campaigns across Email, SMS and Mobile App/Push channels.
- Strong understanding of:
Lifecycle marketing
Cross-channel orchestration
Customer segmentation
Personalization
Event/trigger-based campaigns
Dynamic content
Experimentation/testing
Campaign QA and deployment
- Experience managing a 10+ member delivery team.
- Strong client-facing experience, including requirements gathering, solution discussions and status/governance calls.
Preferred Qualifications
- Experience in Banking, Financial Services, FinTech or another regulated industry.
- Prior experience with other marketing platforms in addition to Braze.
- Experience transitioning marketing automation programs from Bird to Braze would be highly valuable.
- Understanding of marketing/customer data integration patterns.
- Familiarity with APIs, webhooks, event-based data, customer attributes and real-time campaign triggers.
- Experience running large-scale campaign operations and establishing campaign governance frameworks.
- Braze certifications or relevant marketing automation/platform certifications would be advantageous.
