Manager - Marketing and Branding

MANAGER – MARKETING & BRAND COMMUNICATIONS

Role / Designation : Manager – Marketing & Brand Communications

Reports To : CEO

Role Purpose

Own and drive the complete digital brand strategy, offline/store branding, product promotional campaigns, PR, and event coordination for Koovers pan-India. The role spans social media engagement, product category, external PR/article publishing, retail branding replacement, customer/corporate events, agency management, and marketing budget governance.

Key Responsibilities

Digital & Social Media Communications

• Awareness Campaigns: Conceptualize and execute digital awareness campaigns to drive brand recall across garages, workshops, and B2B channel partners.
• Product Launch Promotions: Design multi-channel launch strategies for dedicated product lines.
• Social Media Management: Manage organic and performance communication calendars across LinkedIn, Instagram, Facebook, YouTube, and X (Twitter).
• Website Improvement & SEO: Partner with technical and content teams to optimize website structure, UX content, landing pages, and search rankings to boost organic lead generation.

Branding & Content Production

• Product Video Shoots: Plan, script, and direct video shoots for product demonstrations, application usage guidelines, and promotional video clips.
• Store Openings & Replacements: Lead end-to-end physical branding for new Koovers store/hub openings and execute existing branding replacement audits across active locations.
• Merchandise & Promos: Develop branded merchandise (mechanic apparel, corporate kits) and design promotional leaflets, offer schemes, and trade flyers.

Events & Public Relations (PR)

• Customer Meets & Corporate Events: Plan and execute regional customer/mechanic meets, trade expos, internal town halls, annual leadership meets, and dealer conventions.
• PR & Article Publishing: Draft and publish PR stories, leadership viewpoints, tech feature articles, and press releases across trade media and industry portals.

Agency Coordination & Budgeting

• Agency & Vendor Management: Brief and supervise creative agencies, production houses, print vendors, merchandise suppliers, and freelance content creators.
• Marketing Budgeting: Own marketing budget allocation, track campaign ROI, optimize expenditure across digital and print channels, and maintain cost controls.

Key Deliverables / KRAs

• Brand awareness reach and digital engagement metrics (social media growth, website traffic).
• Successful execution and rollout of launch campaigns.
• On-time completion of new store branding and retail signage replacement projects.
• Quality execution of customer meets, corporate events, and published PR coverage.
• Strict adherence to marketing budgets, agency SLAs, and vendor turnaround times.

Team Size & People Management

Individual contributor initially with functional leadership over external agencies, video production teams, and print vendors. Potential to expand with junior graphic design/content support.

Qualification

Graduate degree required (Mass Communication, Journalism, Marketing, Visual Communication, or Business Administration). MBA/PGDM in Marketing preferred.

Experience

5–8 years of experience in marketing, brand management, trade marketing, or corporate communications. Proven track record in handling both digital strategy and physical event/store branding.

Skills / Competencies – Must Have

• Digital marketing, SEO principles, and social media analytics.
• End-to-end event management and store branding/retail execution.
• Content direction, video shoot coordination, and collateral development.
• Agency briefing, vendor negotiation, and marketing budget tracking.
• Strong written/verbal communication, press release drafting, and storytelling.

Skills / Competencies – Good to Have

• Basic proficiency in visual design/editing tools (Canva, Photoshop, Illustrator).
• Experience in B2B e-commerce, automotive aftermarket, logistics, or industrial products.
• PR network and trade publication contacts in auto/retail/tech sectors.

Industry / Functional Exposure

Automotive aftermarket, auto distribution, B2B e-commerce, retail, FMCG, logistics, or multi-location operational networks.

Any Other Role-Specific Requirements

Willingness to travel across Koovers store locations and event sites as required.

Additional Inputs

Indicative annual CTC: ₹10–15 lakh (Bengaluru location), depending on experience, skill depth, and current compensation.

Pay: ₹1,000,000.00 - ₹1,500,000.00 per year

Benefits:

• Health insurance
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Ability to commute/relocate:

• Banashankari, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• Please share your Current CTC
• Notice Period

Experience:

• Branding and Marketing: 5 years (Preferred)

Work Location: In person