Role & responsibilities
1. Social Media Management & Brand Building
- Independently manage social media accounts for both Dronitech and Robo.
- Develop and execute social media strategies across LinkedIn, Instagram, Facebook, YouTube, and X (Twitter).
- Prepare monthly content calendars, campaign schedules, and platform-specific posting strategies.
- Create and publish engaging posts, reels, stories, videos, carousels, and promotional content.
- Develop creative content showcasing company products, drone technologies, robotics solutions, projects, and achievements.
- Handle regular posting, scheduling, audience engagement, comments, messages, and community management.
- Increase organic followers, audience engagement, brand awareness, and relevant business enquiries.
- Manage company leadership's professional social media presence, particularly LinkedIn.
- Monitor competitor activity, industry trends, and emerging social media opportunities.
- Maintain consistent branding, communication style, and visual identity across both brands.
2. SEO & Website Management
- Develop and implement on-page, off-page, and technical SEO strategies.
- Improve website visibility, organic traffic, keyword rankings, and lead generation.
- Conduct keyword research, competitor analysis, and website SEO audits.
- Optimize website pages, blogs, landing pages, and product descriptions.
- Manage Google Search Console, Google Analytics (GA4), and relevant SEO tools.
- Apply modern SEO practices, including AI search visibility, GEO (Generative Engine Optimization), and Answer Engine Optimization (AEO).
3. Digital Advertising & Lead Generation
- Plan, execute, and optimize Google Ads, Meta Ads, and LinkedIn Ads campaigns.
- Generate qualified B2B leads for Robotics, Drone, AI, and Enterprise technology solutions.
- Monitor advertising budgets, cost per lead, conversions, and campaign ROI.
- Develop targeted digital campaigns for product launches, exhibitions, and business development activities.
- Coordinate with the sales team for lead tracking and conversion reporting.
4. Content Creation & Creative Marketing
- Create professional marketing content, social media creatives, presentations, brochures, and promotional materials.
- Develop engaging technical and non-technical content for products, projects, and business achievements.
- Coordinate photography, product demonstrations, video shoots, and editing of promotional reels.
- Create content using Canva, Adobe Creative Suite, CapCut, or similar tools.
- Support promotional campaigns, product launches, exhibitions, and corporate events.
5. Marketing Strategy & Reporting
- Prepare weekly and monthly performance reports covering SEO, social media, leads, engagement, and advertising campaigns.
- Track follower growth, reach, impressions, engagement rates, website traffic, and lead conversions.
- Develop marketing strategies in coordination with the Company Directors.
- Attend client meetings, exhibitions, product demonstrations, and networking events whenever required.
- Support branding, marketing presentations, and business development initiatives.
Preferred candidate profile
- 3 to 4 years of relevant experience in Digital Marketing, SEO, Social Media Marketing, or Performance Marketing.
- Proven track record of independently handling business social media accounts.
- Strong knowledge of LinkedIn marketing, B2B lead generation, and social media growth strategies.
- Hands-on experience with SEO, Google Analytics, Google Search Console, and Google Ads.
- Ability to create high-quality social media content, reels, creatives, and campaigns.
- Good written English, communication, presentation, and content-writing skills.
- Proficiency in Canva, Microsoft PowerPoint, Excel, and digital marketing tools.
- Knowledge of WordPress, Adobe Creative Suite, and video editing software will be advantageous.
- Experience marketing technology, robotics, drones, IT, or industrial products is preferred.
- Ability to work independently, manage multiple brands, and meet deadlines.
Perks and benefits
Fixed Salary: 30,000 35,000 per month, based on experience and skills.
Performance Incentive: Up to 10,000 per month, based on achievement of agreed marketing and business goals, with eligibility starting after successful completion of 4 months.
Working Schedule
- Office Location: Andheri, Mumbai
- Monday to Friday: Work from Office
- 1st, 3rd & 5th Saturday: Half-day Work from Home
- 2nd & 4th Saturday: Holiday
- Sunday: Weekly Off
- Candidates must be based in Mumbai or willing to relocate before joining.
