Management Intern – Market Research & Growth Strategy

Company: Transdigital Technology Services Pvt. Ltd.
Location: Mumbai / Hybrid (as mutually agreed)
Duration: 2–3 Months
Internship Type: Full-time, Paid Internship
Eligibility: MBA / PGDM Students – Marketing, Sales, Strategy, IT, Operations, or related disciplines
Preferred Institutions: IIMs and other leading business schools
Reporting To: CEO / Senior Management

About Transdigital

Transdigital Technology Services is a Mumbai-based technology products and services company specializing in Digital Lending, Banking & Financial Services Technology, AI-driven Solutions, and Digital Engineering.

We offer proprietary lending technology platforms, enterprise software solutions, technology consulting, and digital engineering services to Banks, NBFCs, Fintechs, and other enterprises.

As we embark on our next phase of growth, we are strengthening our market positioning, expanding our product and services portfolio, and exploring new markets and business opportunities.

Website: www.transdigital.co.in

About the Internship

We are looking for bright, analytical, ambitious, and self-driven MBA students to work closely with our leadership team on strategic market research, competitive intelligence, marketing strategy, and business growth initiatives.

This is not a routine marketing internship. It offers an opportunity to work on real-world business challenges, contribute to strategic decisions, and gain direct exposure to the growth journey of a technology company.

The selected interns will work on projects spanning market analysis, competitive benchmarking, go-to-market (GTM) strategy, lead generation research, and business development planning.

Key Responsibilities1. Market Research & Industry Analysis

• Research the Banking, NBFC, Fintech, AI, and Enterprise Technology markets.
• Analyze market size, emerging trends, customer segments, and growth opportunities.
• Identify potential target customers across India and selected international markets.
• Evaluate new business verticals, geographic markets, and service opportunities.

2. Competitive Intelligence & Benchmarking

• Research competing technology products and services companies.
• Benchmark competitors on product offerings, positioning, pricing, differentiation, and GTM strategies.
• Analyze competitors' websites, digital presence, marketing initiatives, and customer portfolios.
• Identify market gaps and opportunities for competitive differentiation.

3. Marketing & Go-to-Market Strategy

• Support development of marketing, branding, and GTM strategies for Transdigital's products and services.
• Identify ideal customer profiles (ICPs), buyer personas, and priority market segments.
• Recommend effective digital marketing, content marketing, and lead generation channels.
• Assist in developing marketing campaigns, positioning statements, and value propositions.

4. Business Development & Growth Initiatives

• Build and qualify target customer and prospect databases.
• Research potential strategic partnerships, channel partners, and business opportunities.
• Support account-based marketing and outbound lead generation initiatives.
• Evaluate opportunities for cross-selling, upselling, and expansion into new markets.

5. Strategy, Analysis & Reporting

• Prepare structured research reports, competitive benchmarking matrices, and management presentations.
• Translate market findings into actionable business recommendations.
• Develop market-entry, product-positioning, and growth strategy proposals.
• Present findings and recommendations directly to senior management.

Desired Candidate Profile

• Currently pursuing an MBA / PGDM from an IIM or another reputed business school, preferably specializing in Marketing, Sales, Strategy, IT, Operations, or related fields.
• Strong analytical, research, and structured problem-solving skills.
• Excellent written and verbal communication.
• Proficiency in Excel, PowerPoint, and online research tools.
• Ability to interpret business information and convert research into meaningful insights.
• Interest in technology, IT services, Fintech, AI, and digital transformation.
• Familiarity with digital marketing, market research, or business strategy frameworks is an advantage.
• Experience using AI research and productivity tools such as ChatGPT, Perplexity, or similar platforms is desirable.

Personal Attributes We Value

• Intellectual Curiosity: Enjoys researching industries, companies, and emerging business trends.
• Analytical Mindset: Can look beyond raw data to identify patterns, opportunities, and insights.
• Entrepreneurial Thinking: Thinks creatively and approaches challenges with a business-owner mindset.
• High Ownership: Takes initiative and works independently with minimal supervision.
• Strong Execution: Can translate ideas into structured, high-quality deliverables.
• Communication Skills: Can present research findings clearly and persuasively.
• Learning Agility: Comfortable working across multiple industries, technologies, and business functions.

What We Offer

• Paid internship for 2–3 months, with a stipend based on candidate profile and institutional norms.
• Opportunity to work directly with the CEO and senior leadership.
• Hands-on experience in market research, competitive intelligence, business strategy, and GTM planning.
• Exposure to Digital Lending, Fintech, AI, and enterprise technology markets.
• Opportunity to contribute to real business decisions and growth initiatives.
• Internship completion certificate, subject to satisfactory performance.
• Potential consideration for future full-time opportunities based on performance and business requirements.

Expected Outcomes

By the end of the internship, candidates will have contributed to tangible business deliverables such as:

• Industry and market opportunity assessment.
• Competitor benchmarking and positioning analysis.
• Target customer segmentation and prospect database.
• Go-to-market and digital marketing recommendations.
• Actionable business growth strategy presentation.

Who Should Apply?

We are looking for future business leaders, strategists, and entrepreneurs who want to go beyond classroom learning and experience how a growing technology company identifies opportunities, competes in the market, and builds its growth strategy.

If you enjoy research, strategic thinking, technology, and solving real business challenges, we would love to hear from you!

Company Website: www.transdigital.co.in

Pay: ₹15,000.00 - ₹40,000.00 per month

Work Location: Hybrid remote in Mumbai, Maharashtra