Job description We're looking for a dynamic Google & Facebook Ad Specialist to join our marketing team and help us grow our digital footprint. If you have a knack for crafting compelling ad campaigns and a passion for digital marketing, we want you on board! Key Responsibilities: General Responsibilities: Design, implement, and monitor ad campaigns on Google Ads and Facebook Ads Manager. Analyze performance data and optimize campaigns to achieve maximum ROI. Collaborate with the marketing team to align ad strategies with overall marketing goals. Conduct A/B testing on various ad elements to identify the most effective strategies. Manage budgets and forecast marketing project spending. Stay up-to-date with the latest changes in ad platforms and industry trends. Implement and manage conversion tracking with Google Tag Manager to ensure accurate data collection and insights. Google Conversion Tracking: Implement and manage Google Ad conversion tracking systems using Google Tag Manager and Google Analytics for WordPress websites. Analyze Google Ad performance to derive insights and actionable recommendations. Maintain accuracy and functionality of all tracking implementations on Google platforms. Facebook Conversion Tracking: Set up and optimize Facebook conversion tracking with Facebook Pixel on WordPress websites. Monitor and analyze Facebook advertising campaigns to optimize strategies based on tracking data. Ensure the integrity and precision of Facebook Pixel implementations and data reporting. Qualifications: Proven experience with Google Ads, Google Tag Manager, Google Analytics, Facebook Ads Manager, and Facebook Pixel. Deep understanding of digital marketing principles, especially SEO/SEM. Proficient in data analysis tools and methodologies. Strong problem-solving skills and attention to detail. Excellent communication abilities, capable of presenting complex data clearly. Bachelor’s degree in Marketing, Business, Statistics, or a related field is preferred. Requirements: Proven experience managing PPC campaigns across Google and Facebook. Strong analytical skills and experience with Google Analytics, Google Tag Manager, and ad serving tools. Excellent communication and team collaboration skills. Ability to work in a fast-paced, results-oriented environment. Certification in Google Ads and Facebook Blueprint is a plus. We Offer: Competitive salary and comprehensive benefits. Opportunities for professional growth in a dynamic environment. Supportive work culture with remote work options. Show more Show less