As a Marketing Manager in the Corporate General Insurance sector, your primary responsibility will be to analyze business potential, develop strategies to drive sales, increase turnover, and achieve set targets. You will be required to utilize various market research tools to understand market trends, competitor activities, and consumer behavior to maintain a competitive edge. Your role will involve driving marketing initiatives, establishing and nurturing relationships with target organizations for business development. You will collaborate with vendors and marketing team members to manage marketing strategies and campaigns effectively. Additionally, you will support insurance sales and enhance brand awareness through events and other marketing activities aimed at engaging both new and existing members of the target audience. It will be crucial for you to test, evaluate, and optimize content marketing campaigns, digital sponsorships, paid media buys, speaking engagements, and events to ensure a positive cost-per-lead ratio that generates Marketing Qualified Leads. Furthermore, you will be expected to stay updated on emerging trends in the insurance and marketing industries, highlighting relevant reports to managers when necessary. You will also be responsible for monitoring marketing campaigns, events, e-marketing, subscriber lists, and other essential information in CRM systems. Collaboration with the creative graphic design team will be essential to ensure the timely completion of marketing campaign materials, promotional materials, and other collateral. To excel in this role, you must have experience in Marketing within Corporate General Insurance, possess skills in customer relationship management, demonstrate effective leadership in managing sales teams, and exhibit excellent written and verbal communication abilities. A dedication to providing exceptional customer service and the ability to work effectively as part of a sales team are also essential requirements for this position.,
