Lead Generation Executive (LinkedIn) - B2B

Margo Digitech is looking for a motivated Business Development professional with a focus on LinkedIn Lead Generation and Outreach to join our team in New Delhi. This full-time, on-site position is ideal for an entry-level candidate eager to build a career in digital sales, marketing, and client acquisition.

In this role, you will be responsible for identifying and engaging potential clients through LinkedIn, building meaningful professional relationships, and converting prospects into qualified leads. You will work closely with the sales and marketing teams to support our growth objectives within the Marketing, Advertising, and Sales industry.

We offer a monthly salary range of INR 25,000 - 30,000, providing a strong foundation for a rewarding career in business development at Margo Digitech.

Responsibilities

• Identify and research potential clients and decision-makers on LinkedIn
• Execute targeted LinkedIn outreach campaigns to generate qualified leads
• Craft personalized connection requests and messages to engage prospects
• Manage and nurture leads through the sales pipeline
• Schedule discovery calls and meetings for the sales team
• Maintain accurate and up-to-date records in CRM systems
• Track outreach performance metrics and optimize strategies accordingly
• Collaborate with marketing and sales teams to align lead generation efforts
• Stay updated on LinkedIn best practices and industry trends
• Support proposal preparation and client follow-up activities

Requirements

• Strong working knowledge of LinkedIn and its Sales Navigator features
• Excellent written and verbal communication skills in English
• Basic understanding of B2B sales and lead generation processes
• Ability to research companies and identify key decision-makers
• Self-motivated with a results-driven mindset and strong work ethic
• Good organizational and time-management skills
• Familiarity with CRM tools or willingness to learn them
• Comfortable working in a fast-paced, target-driven environment
• Strong interpersonal skills and ability to build professional relationships
• Bachelor's degree in any discipline preferred