Job Summary
We are looking for a dynamic Lead Generation & SEO Digital Marketing Executive to drive candidate acquisition and business growth for our US Staffing and IT Training division. The ideal candidate will be responsible for generating qualified leads from the USA through SEO, digital marketing, social media campaigns, email marketing, and online lead generation strategies. The role focuses on attracting candidates interested in IT training programs, career enhancement services, and job opportunities in the US market.
Key Responsibilities
- Develop and execute SEO strategies to improve website rankings and organic traffic.
- Perform keyword research, on-page SEO, off-page SEO, link-building, and content optimization.
- Generate candidate leads through digital marketing campaigns targeting the US market.
- Manage Google Ads, Facebook Ads, LinkedIn Ads, and other paid marketing campaigns.
- Create and execute email marketing and lead nurturing campaigns.
- Build candidate databases through LinkedIn, job portals, social media platforms, forums, and online communities.
- Monitor website analytics, campaign performance, and lead conversion metrics.
- Coordinate with recruitment and training teams to support candidate enrollments and placements.
- Manage social media marketing activities to increase brand visibility and engagement.
- Create landing pages and optimize conversion funnels for lead generation.
- Track, analyze, and report campaign performance using SEO and marketing tools.
Required Skills
- 5+ years of experience in SEO, Digital Marketing, Lead Generation, or Recruitment Marketing.
- Strong knowledge of SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, or similar platforms.
- Experience with Google Ads, Meta Ads, LinkedIn Marketing, and Email Marketing.
- Knowledge of lead generation techniques for training, education, staffing, or recruitment industries.
- Familiarity with LinkedIn Recruiter, Sales Navigator, Indeed, Dice, and other sourcing platforms.
- Understanding of content marketing, backlink building, and conversion optimization.
Preferred Experience
- Experience in US Staffing, IT Training, Education, Career Services, or Recruitment Industry.
- Knowledge of ATS, CRM, and marketing automation tools.
- Experience generating leads for IT training programs, consultants, or job seekers in the USA.
Key Performance Indicators (KPIs)
- Organic website traffic growth.
- Search engine ranking improvements.
- Number of qualified leads generated.
- Training enrollments and candidate conversions.
- Cost per lead (CPL) and campaign ROI.
- Social media engagement and website conversion rates.
