Roles and Responsibilities Develop new business opportunities through lead generation, prospecting, and relationship-building with potential clients. Identify and qualify sales leads by analyzing market trends, competitor activity, and customer needs. Collaborate with cross-functional teams to develop effective sales strategies and presentations. Stay up-to-date on industry trends, products, and services to maintain expertise in the field. Provide exceptional customer service to existing customers to drive retention and upselling/cross-selling opportunities.