Business Development & Marketing Executive Location: Gurugram, Haryana, India (On-site) Experience: 2–3 years Employment Type: Full-time Industry: EdTech / Education Technology About Us Michitech is a Japanese EdTech startup, committed to revolutionizing the way children engage with technology. We specialize in teaching robotics and artificial intelligence to young learners, fostering innovation and critical thinking from an early age. Role Overview We are seeking a proactive and versatile Business Development & Marketing Executive to join our dynamic team. This role is ideal for a creative professional with a background in marketing agencies, adept at designing marketing materials, generating leads, managing student communications, and supporting various operational functions within a startup environment. Key Responsibilities Business Development & Lead Generation Identify and pursue new business opportunities to drive revenue growth. Develop and maintain relationships with potential clients and partners. Conduct market research to identify trends and customer needs. Develop strategies for customer acquisition. Utilize digital tools and platforms like Instagram, Linkedin and google ads to generate and nurture leads. Marketing & Content Creation Design and develop marketing collateral using Canva, including brochures, social media graphics, and promotional materials. Manage and update student databases, ensuring accurate records of student names, schedules, and contact information. Coordinate and conduct orientation sessions for prospective students, providing comprehensive information about our programs. Student Coordination & Communication Maintain and update student records, including schedules and contact details, ensuring accuracy and confidentiality. Send out important messages and updates to students via email, SMS, or other communication platforms. Serve as the primary point of contact for student inquiries, providing timely and helpful responses. Operational Support Assist in organizing and managing classes, ensuring smooth scheduling and coordination. Collaborate with cross-functional teams to ensure cohesive marketing strategies and student support services. Provide support in various administrative tasks as needed within the startup environment. Qualifications Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. Experience: 2–3 years of experience in marketing, preferably within a marketing agency or the EdTech sector. Technical Skills: Proficiency in Canva for design tasks and Microsoft Excel and google ad words Communication Skills: Excellent verbal and written communication skills in English. Ability to conduct engaging presentations and orientations. Organizational Skills: Strong attention to detail with the ability to manage multiple tasks and deadlines effectively. Preferred Attributes Experience in student coordination or academic counseling. Knowledge of digital marketing tools and social media platforms. Ability to work collaboratively in a team-oriented environment. Creative mindset with a passion for education and technology. If you need further customization or assistance with this job description, feel free to ask! Search ChatGPT can make mistakes. Check important info. See Cookie P Show more Show less