Job Description:
Job Purpose
The Key Account Manager contributes to reaching the growth objectives for the brand is responsible for building the joint business plan, defining tracking the key business metrics to deliver sales with the platform. The KAM is expected to develop relationships with both internal external stakeholders to plan and execute the complete business operations supporting Key Accounts business. Additionally, the incumbent would also be responsible for all marketing Initiatives collaborating with CMM - Emerging Channel.
Job Responsibilities
- Developing the Sales and Marketing plans for Quick Commerce – Now Minutes
- Responsible for delivering Primary Secondary targets set for the year as per the phasing.
- Negotiation Contract Management: Lead negotiations regarding pricing, promotional funding, trade terms, and contract renewals to ensure mutually beneficial agreements.
- Driving JBP (Join Business Plan) drawn up with the platform with the objective of driving share gain volume growth
- To drive Forecast Accuracy at SKU level for all the service regions for the platform
- Maintaining Availability ( Now Minutes ): OSA, Listed DS OSA low Out of Stock
- Building Product Assortment at platform level (Now Minutes) with an objective of driving premiumization New to Brand portfolio.
- Develop execute Marketing Activation Calendar in alignment with platform like Now/Minutes, CMM (Customer Marketing)
- Responsible for driving Perfect Digital Store on platform as per the regional guidelines with the platform
- Control and efficiently deploy budget for brand building with the platform
- Work closely with all internal stakeholders (Finance, Marketing, and Supply chain) and ensure adherence to define
- Maintain Financial Hygiene with all customers working closely with SF team viz; CN, Payment NOC
- Data Analysis Insights – Share category insights, consumer trends competition strategy to support overall business.
Job Specifications/Qualifications
Education Professional Qualifications
MBA or Equivalent Degree
Knowledge / Experience
Ecom/Qcom experience, someone who understands digital retail media with be added advantage with minimum 3yrs of experience
