Key Accounts Manager – Modern Trade

About The Role

Looking for an experienced FMCG sales professional responsible for managing and growing

Modern Trade accounts, driving sales targets, handling commercial negotiations, executing

promotions, and building strong customer relationships. Prior experience in Food/FMCG

Modern Trade sales and key account management is essential.

Key Responsibilities:

1. Business Development & Account Management: Manage and grow business with key

Modern Trade partners, including D-Mart, Reliance, and other retail chains. Drive sales

and profitability through Joint Business Planning (JBP), assortment management, and

promotional activities. Identify new business opportunities within the Modern Trade

ecosystem.

2. Sales Planning & Execution: Develop annual and monthly sales targets for each account and

ensure their achievement. Implement promotions, visibility initiatives, and in-store

activations to enhance brand presence. Monitor account-level sales, stock availability, and

replenishment to prevent out-of-stock (OOS) situations. Manage high-pressure

environments and deliver results within tight deadlines and sales targets.

3. Negotiation & Commercial Management: Negotiate product listings, margins, trade terms,

visibility budgets, and activation plans. Ensure timely submission and closure of purchase

orders (POs), claims, and receivables. Track return on investment (ROI) on promotional

spends and ensure cost efficiency.

4. Relationship Management: Build and maintain strong relationships with category managers,

buyers, and store teams. Act as the single point of contact for all account-level

communication and coordination. Manage and coordinate the internal sales team, including

Sales Officers and promoters, to ensure effective execution and achievement of targets.

5. Market & Data Analysis: Analyze category and competitor trends to identify business and

growth opportunities. Track and report market share, price movements, and consumer

insights. Prepare and present periodic business performance reviews to Management.

6. Travel & Market Coverage: Travel regularly across key cities and store locations to ensure

effective on-ground execution, planogram compliance, and relationship building with key

accounts.

Key Skills & Competencies

• Strong understanding of FMCG / Food category and Modern Trade dynamics.
• Excellent negotiation, analytical, and communication skills.
• Proven ability to manage high-pressure situations and deliver sales targets.
• Strong relationship-building and stakeholder management abilities.
• Data-driven decision-making approach.
• Proficiency in MS Excel and PowerPoint.

Pay: ₹2,000,000.00 - ₹2,500,000.00 per year

Benefits:

• Health insurance

Work Location: In person