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Kantar

Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.

Interview Questions for Kantar

1. What are the different types of segmentation techniques used?

2. What is the difference between random and non-random sampling?

3. How did you face challenges when working with data, and what strategies did you implement to overcome them?

4. Can you describe an advertisement that stands out in your memory? What details do you recall about it, and what insights did you gain from it?

5. How do you set target groups?