KABO

As a Digital Marketing Executive, you will play a pivotal role in driving the brand's online presence and customer engagement. Your primary focus will be on strategizing and executing digital marketing campaigns, with a strong emphasis on Google Ads and Facebook Ads. The ideal candidate should have a minimum of 1-4 years of experience in successfully managing and optimizing paid advertising campaigns on Google and Facebook to maximize ROI and drive brand awareness. Responsibilities: - Plan and execute result-driven digital marketing campaigns across Google Ads and Facebook Ads to increase website traffic, online sales, and brand visibility. - Perform keyword research, competitor analysis, and ad copywriting to create compelling and highly targeted ads that resonate with our target audience. - Monitor campaign performance, analyze data, and implement optimizations to improve ad performance, click-through rates, and conversion rates. - Utilize A/B testing and other performance testing methods to optimize ad creatives, landing pages, and marketing funnels. - Stay updated with the latest trends, best practices, and algorithm changes in digital marketing and ad platforms to ensure cutting-edge strategies. - Collaborate with the creative team to develop visually appealing and engaging ad creatives that align with the brand's identity. - Track and report key performance metrics, providing insights and recommendations to the marketing team and management. - Assist in managing the brand's social media platforms and organic content, ensuring consistent brand messaging and engaging with the online community. - Work closely with the E-commerce team to ensure a seamless user experience and optimize the customer journey from ad click to purchase. Qualifications and Skills: - Bachelor's degree in Marketing, Digital Marketing, or a related field. - Minimum of 1-4 years of hands-on experience in managing Google Ads and Facebook Ads campaigns. - Strong analytical skills and proficiency in using analytics tools to extract insights and make data-driven decisions. - Demonstrated experience in optimizing ad campaigns to achieve KPIs such as CTR, CPC, CPA, and ROAS. - In-depth knowledge of digital marketing concepts, including SEM, PPC, and social media marketing. - Creative thinking and ability to generate innovative marketing ideas to drive brand awareness and engagement. - Excellent communication and interpersonal skills to work effectively with cross-functional teams and external partners. - Proactive and results-oriented mindset, with the ability to work in a fast-paced and dynamic environment. - Familiarity with the fashion industry and understanding of the target audience's preferences is a plus.