Experience:
Role Overview
Junior Copywriter
Key Responsibilities
Content Development:
Write blogs, articles, website copy, landing pages, emails, case studies, social posts and paid advertising copy.Creative Ideation:
Contribute campaign concepts, headlines, messaging, digital video scripts and short-form content ideas.SEO Integration:
Incorporate search intent, relevant keywords, meta tags, headings and internal linking principles into content.Brand Communication:
Adapt writing styles, tone and messaging to different brands, industries, platforms and target audiences.AI-Assisted Writing:
Use ChatGPT, Jasper, Copy.ai and similar tools for research support, ideation, outlines and tone exploration.Cross-Functional Collaboration:
Work with Art Directors, Designers, SEO Specialists, Content Strategists and Account Managers.Quality Assurance:
Proofread and refine content for grammar, readability, accuracy, consistency and adherence to creative briefs.Workflow Management:
Participate in brainstorming, content reviews and campaign planning while managing multiple deadlines.
Required Skills & Expertise
Copywriting:
Strong English grammar, storytelling, content structuring, editing and proofreading skills.Digital & SEO Writing:
Understanding of keyword intent, search-friendly content, headings, meta tags and link strategies.Creative Adaptability:
Ability to develop distinct brand voices and write across long, mid and short formats.Tools:
Google Docs, MS Office, Canva and AI writing assistants.Professional Skills:
Creativity, attention to detail, time management, teamwork and openness to feedback.
Good-to-Have Skills
Understanding of paid media and content funnels; WordPress/CMS familiarity; exposure to GA4 and Google Search Console; experience writing for BFSI, IT/ITES, Lifestyle, Healthcare or FMCG brands.
KPIs / Success Metrics
Content Quality:
Brand-tone consistency and Flesch readability score above 70.SEO Impact:
Improvements in keyword rankings and organic CTR.Productivity:
Timely, accurate and error-free content delivery.Collaboration:
Positive feedback from Creative, SEO and Account Management teams.Learning:
New writing formats, tools and capabilities mastered each quarter.
Education & Background
up to 3 years of digital copywriting, content writing or agency experience
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