Jr./ Sr. Performance Marketer (Meta/ Google/IOS)

Jr./ Sr. Performance Marketer (Meta/ Google/IOS)

Company:

About Capslock

Capslock builds technology-driven consumer products. We are looking for performance marketers experienced in scaling consumer mobile apps, particularly iOS, through paid advertising.

Website:

LinkedIn

Mandatory Requirements

• Minimum 70 lakh monthly ad spend personally managed on either Meta Ads or Google Ads.

  If experienced in both, minimum 70 lakh/month on each platform independently.
• Hands-on experience with Meta Ads, Google Ads, and iOS consumer app acquisition.
• Experience optimising campaigns for actual purchases or paid subscriptionsnot just leads or app installs.
• Strong understanding of purchase CAC, ROAS, attribution, and conversion tracking.
• Experience targeting the Indian consumer market.

• Notice period of 30 days or less.

Key Responsibilities

• Scale iOS consumer app acquisition through Meta and Google Ads.
• Optimise campaigns for purchases, subscriptions, CAC, and ROAS.
• Manage budgets, audiences, creatives, conversion tracking, and attribution.
• Run experiments and improve conversion rates and campaign profitability.

Application Requirements

Please mention in your resume:

1. Monthly ad spend on Meta and Google separately.
2. Consumer apps and iOS campaign experience.
3. Purchase/subscription optimisation experience.
4. Purchase CAC and ROAS achieved.
5. Current location and notice period.

Strict screening: