Evaluation & Roi Interview Questions
Comprehensive evaluation & roi interview questions and answers for MBA Marketing. Prepare for your next job interview with expert guidance.
Questions Overview
1. How do you calculate the ROI of a promotional campaign?
Moderate2. What metrics do you use to evaluate customer engagement during promotions?
Basic3. Explain how you analyze the long-term impact of promotions on brand loyalty.
Advanced4. How do you determine the effectiveness of promotional pricing strategies?
Moderate5. What role does customer feedback play in refining promotional activities?
Basic1. How do you calculate the ROI of a promotional campaign?
ModerateROI is calculated by subtracting the promotional costs from the revenue generated, then dividing by the promotional costs. The formula is: (Revenue - Cost) / Cost. This gives a clear understanding of the profitability of the campaign.
2. What metrics do you use to evaluate customer engagement during promotions?
BasicKey metrics include click-through rates (CTR), conversion rates, social media engagement (likes, shares, comments), email open and response rates, and participation rates in contests or giveaways. These indicate how well customers are interacting with the promotion.
3. Explain how you analyze the long-term impact of promotions on brand loyalty.
AdvancedLong-term impact is assessed by tracking customer retention rates, repeat purchase behavior, and brand sentiment before and after the promotion. Surveys, customer lifetime value (CLV) analysis, and social listening tools provide insights into loyalty shifts.
4. How do you determine the effectiveness of promotional pricing strategies?
ModerateEffectiveness is measured by comparing sales data and profit margins before, during, and after the promotion. Metrics like sales uplift, margin impact, and customer acquisition costs help gauge whether the pricing strategy achieved the intended goals.
5. What role does customer feedback play in refining promotional activities?
BasicCustomer feedback provides insights into promotion effectiveness, messaging resonance, and product appeal. Surveys, social media feedback, and customer reviews guide adjustments to future promotions, ensuring better targeting and greater satisfaction.