International Institute Of Business Studies -Airport Campus

Role & responsibilities : Marketing Manager is responsible for developing, implementing, and managing marketing strategies that promote a companys products or services and strengthen its brand presence. Their role involves conducting market research to identify customer needs, preferences, and trends, and using these insights to create effective marketing campaigns. They coordinate with sales, product development, and advertising teams to ensure that marketing initiatives align with business goals. Additionally, the Marketing Manager oversees promotional activities, manages budgets, monitors campaign performance, and analyzes results to measure effectiveness and return on investment. They also play a key role in building relationships with clients, partners, and media to enhance the company’s reputation and market reach. Overall, a Marketing Manager ensures that the organization’s marketing efforts drive growth, increase visibility, and maintain a competitive edge in the marketplace Preferred candidate profile : To be an effective marketing manager, candidates must demonstrate a blend of creative, analytical, and leadership skills to drive brand success and revenue growth. A competitive profile shows measurable achievements and adaptable expertise across traditional and digital marketing channels