Innoppl Inc.

5 Job openings at Innoppl Inc.
Senior SEM Analyst chennai 4 - 9 years INR 6.0 - 11.0 Lacs P.A. Work from Office Full Time

We are seeking a detail-oriented and performance-driven SEM Analyst with strong expertise in Google Shopping Ads and SEM campaigns. The ideal candidate should bring at least 4+ years of proven experience in SEM, along with prior agency experience in managing eCommerce accounts. This role requires strong analytical skills, excellent communication, and the ability to deliver measurable results for clients. Mandatory Skills Minimum of 4 years experience in Google Shopping Ads. Exceptional communication skills (both verbal and written). Must have worked with an eCommerce Marketing Agency for at least 4 years. Key Responsibilities Assist in executing all aspects of digital marketing campaigns, including SEM, Shopping, GA4, and Display Advertising. Review and optimize Search, Shopping and Pmax campaigns to maximize performance and ROI. Identify conversion opportunities for clients to increase revenue and improve campaign efficiency. Conduct performance analysis and reporting to provide actionable insights. Stay up to date with latest trends, tools, and technologies influencing digital marketing and eCommerce. Requirements Experience with SEM & Google Shopping, PMax, AI Max Campaigns. Must have worked with a marketing agency for at least 4 years. Strong knowledge of online marketing tools and best practices. Good understanding of Shopify, BigCommerce, WooCommerce, and conversion tracking methods. Exceptional verbal and written communication skills. Experience in handling US accounts is a plus.

Senior Business Development Executive chennai 2 - 5 years INR 4.0 - 7.0 Lacs P.A. Work from Office Full Time

Position: Senior Business Development Executive Experience: 2 5 years Employment Type: Full-time Key Responsibilities: Conduct cold calls to prospective clients and generate new business opportunities. Identify, qualify, and nurture leads through outbound and inbound strategies. Manage and track all interactions using HubSpot CRM . Collaborate with the marketing team to align campaigns with lead gen efforts. Set up meetings or calls between (prospective) clients and sales team. Maintain accurate and up-to-date records of all sales activities and prospect interactions. Achieve or exceed monthly targets for lead generation and conversions. Key Requirements: Proven experience in cold calling and lead generation. Hands-on experience with HubSpot or similar CRM tools. Excellent communication and interpersonal skills. Strong understanding of sales processes and client relationship management. Self-motivated, goal-oriented, and able to work independently.

Senior SEM Specialist chennai 4 - 9 years INR 6.0 - 11.0 Lacs P.A. Work from Office Full Time

We are seeking a detail-oriented and performance-driven SEM Analyst with strong expertise in Google Ads. The ideal candidate should bring at least 4+ years of proven experience in SEM, along with prior agency experience in managing eCommerce accounts. This role requires strong analytical skills, excellent communication, and the ability to deliver measurable results for clients. Mandatory Skills Minimum of 4 years experience in Google Shopping Ads. Exceptional communication skills (both verbal and written). Must have worked with an eCommerce Marketing Agency for at least 3 years. Key Responsibilities Drive end-to-end performance execution across key acquisition channels, while managing technical infrastructure, feed optimization, and robust cross-channel tracking. Proactively audit and optimize the full Paid portfolio to consistently exceed Return on Ad Spend (ROAS) targets. Identify and implement Conversion Rate Optimization (CRO) strategies across client funnels to unlock incremental revenue growth and improve overall campaign efficiency. Develop and maintain sophisticated reporting dashboards (GA4/Looker Studio) to conduct comprehensive performance analysis and translate complex data into decisive, actionable strategic recommendations. lead proactive market research to vet and integrate emerging technologies, platforms, and AI-driven tools that can be leveraged to maintain competitive advantage in the e-commerce landscape.. Requirements Must have worked with a marketing agency for at least 4 years. Strong knowledge of online marketing tools and best practices. Good understanding of primary e-commerce CMSs (Shopify, Big Commerce, Woo Commerce, and Magento). Exceptional verbal and written communication skills. Experience in handling US accounts is a plus.

Senior QA Engineer chennai 6 - 8 years INR 5.0 - 9.0 Lacs P.A. Work from Office Full Time

We are looking for a Senior QA Engineer with strong hands-on experience in web application testing , test automation , and team coordination within a software services setup. The role involves planning and executing test activities, mentoring junior QA members, ensuring high-quality deliverables, and collaborating closely with development and cross teams. The ideal candidate should combine deep technical QA knowledge with leadership and communication skills. Test Planning & Execution Analyze project requirements and create detailed test plans, test cases, and test data. Perform manual testing of web and mobile responsive applications, covering functionality, UI, performance, and regression testing. Conduct end-to-end testing from requirement analysis to production release validation. Ensure test coverage aligns with project scope and client expectations. Automation & Tools Develop, execute, and maintain automation scripts using tools like Selenium, Cypress, or Playwright . Identify candidates for test automation and improve automation framework efficiency. Support integration of test automation into CI/CD pipelines (e.g., Jenkins, GitHub Actions, Azure DevOps). Team Leadership & Mentoring Lead a small QA team (2 5 members) in planning and executing test activities across multiple projects. Review team test cases, provide feedback, and ensure adherence to QA standards and best practices. Conduct regular knowledge-sharing sessions and support the team s skill development. Monitor QA progress, allocate tasks, and report updates to the QA Lead or Project Manager. Communication & Collaboration Collaborate with developers, designers, project managers, and clients to ensure seamless quality assurance across project phases. Participate in sprint planning, stand-ups, and review meetings in an Agile environment. Escalate risks, blockers, or quality issues promptly with clear documentation. Provide QA sign-offs and support client UAT (User Acceptance Testing) activities. Process & Documentation Maintain detailed test documentation (test cases, bug reports, traceability matrix). Contribute to continuous improvement of QA processes, templates, and standards. Ensure defect tracking and closure through JIRA or equivalent tools. Participate in root cause analysis and preventive action planning for recurring issues. Education: Bachelor s degree in Computer Science, Information Technology, or a related field. ISTQB or equivalent certification is an added advantage. Experience: 5 8 years of experience in software testing (manual + automation). At least 1 2 years of experience in leading a QA team or acting as a senior point of contact for QA activities. Proven experience in web application and responsive UI testing in IT services or digital agency projects. Technical Skills: Automation Tools: Cypress, Playwright or selenium Testing & Management Tools: JIRA API Testing: Postman, Swagger, or similar tools. Understanding of CI/CD workflows and Agile/Scrum methodologies. Strong knowledge of cross-browser, responsive, and compatibility testing. Familiarity with SQL queries and backend validation is a plus. Soft Skills: Strong communication and client coordination skills. Leadership and mentoring capabilities. Excellent problem-solving and analytical mindset. Detail-oriented and committed to quality and deadlines.

Social Media Specialist chennai 4 - 9 years INR 2.0 - 6.0 Lacs P.A. Work from Office Full Time

We are seeking a highly analytical and creative Social Media Strategist to drive exceptional results for our diverse client portfolio. This role requires deep, hands-on expertise in Meta Ads and other major social platforms, coupled with the ability to define strong brand strategies across multiple industries. You will be the primary expert responsible for client social performance, reporting, and strategic growth. Key Responsibilities: Lead and manage the end-to-end paid social strategy and execution for a roster of clients across various e-commerce industries. Design, launch, and optimize high-budget, high-volume campaigns within Meta Ads Manager (Facebook/Instagram), focusing on full-funnel objectives from awareness to conversion (ROAS/CPA targets) Develop and execute campaigns on secondary platforms such as LinkedIn, TikTok, and Pinterest, tailoring strategy to each clients target audience and industry norms. Continuously test and refine advanced audience strategies, leveraging client data (CRM uploads, pixel data) to maximize ad relevance and efficiency Quickly adapt to and articulate a clients brand voice and identity, ensuring all organic and paid social content is consistent, engaging, and platform-native. Own the narrative on social performance, creating insightful weekly/monthly reports that tie social metrics (impressions, CTR) directly to business outcomes (leads, ROAS, pipeline value). Identify and proactively recommend new social opportunities, ad formats, and budget shifts to grow client performance and agency retention. Required Qualifications Minimum 4+ years of dedicated experience in paid social media, with at least [3 years] in an agency setting managing multiple client accounts simultaneously. Expert, hands-on proficiency in the full suite of Meta Ads Manager (Facebook/Instagram) tools and strong working knowledge of other key social ad platforms. Exceptional verbal and written communication skills with the ability to convey complex digital strategy to non-technical client stakeholders. Advanced analytical skills, comfort with attribution models, and proficiency in Excel/Google Sheets and Google Analytics (GA4) or similar reporting tools. Experience managing campaigns for E-commerce (DTC) clients. Experience with advanced tools like Google Tag Manager (GTM) for custom event tracking.