We are seeking a detail-oriented and performance-driven SEM Analyst with strong expertise in Google Shopping Ads and SEM campaigns. The ideal candidate should bring at least 4+ years of proven experience in SEM, along with prior agency experience in managing eCommerce accounts. This role requires strong analytical skills, excellent communication, and the ability to deliver measurable results for clients. Mandatory Skills Minimum of 4 years experience in Google Shopping Ads. Exceptional communication skills (both verbal and written). Must have worked with an eCommerce Marketing Agency for at least 4 years. Key Responsibilities Assist in executing all aspects of digital marketing campaigns, including SEM, Shopping, GA4, and Display Advertising. Review and optimize Search, Shopping and Pmax campaigns to maximize performance and ROI. Identify conversion opportunities for clients to increase revenue and improve campaign efficiency. Conduct performance analysis and reporting to provide actionable insights. Stay up to date with latest trends, tools, and technologies influencing digital marketing and eCommerce. Requirements Experience with SEM & Google Shopping, PMax, AI Max Campaigns. Must have worked with a marketing agency for at least 4 years. Strong knowledge of online marketing tools and best practices. Good understanding of Shopify, BigCommerce, WooCommerce, and conversion tracking methods. Exceptional verbal and written communication skills. Experience in handling US accounts is a plus.
Position: Senior Business Development Executive Experience: 2 5 years Employment Type: Full-time Key Responsibilities: Conduct cold calls to prospective clients and generate new business opportunities. Identify, qualify, and nurture leads through outbound and inbound strategies. Manage and track all interactions using HubSpot CRM . Collaborate with the marketing team to align campaigns with lead gen efforts. Set up meetings or calls between (prospective) clients and sales team. Maintain accurate and up-to-date records of all sales activities and prospect interactions. Achieve or exceed monthly targets for lead generation and conversions. Key Requirements: Proven experience in cold calling and lead generation. Hands-on experience with HubSpot or similar CRM tools. Excellent communication and interpersonal skills. Strong understanding of sales processes and client relationship management. Self-motivated, goal-oriented, and able to work independently.
We are seeking a detail-oriented and performance-driven SEM Analyst with strong expertise in Google Ads. The ideal candidate should bring at least 4+ years of proven experience in SEM, along with prior agency experience in managing eCommerce accounts. This role requires strong analytical skills, excellent communication, and the ability to deliver measurable results for clients. Mandatory Skills Minimum of 4 years experience in Google Shopping Ads. Exceptional communication skills (both verbal and written). Must have worked with an eCommerce Marketing Agency for at least 3 years. Key Responsibilities Drive end-to-end performance execution across key acquisition channels, while managing technical infrastructure, feed optimization, and robust cross-channel tracking. Proactively audit and optimize the full Paid portfolio to consistently exceed Return on Ad Spend (ROAS) targets. Identify and implement Conversion Rate Optimization (CRO) strategies across client funnels to unlock incremental revenue growth and improve overall campaign efficiency. Develop and maintain sophisticated reporting dashboards (GA4/Looker Studio) to conduct comprehensive performance analysis and translate complex data into decisive, actionable strategic recommendations. lead proactive market research to vet and integrate emerging technologies, platforms, and AI-driven tools that can be leveraged to maintain competitive advantage in the e-commerce landscape.. Requirements Must have worked with a marketing agency for at least 4 years. Strong knowledge of online marketing tools and best practices. Good understanding of primary e-commerce CMSs (Shopify, Big Commerce, Woo Commerce, and Magento). Exceptional verbal and written communication skills. Experience in handling US accounts is a plus.
We are looking for a Senior QA Engineer with strong hands-on experience in web application testing , test automation , and team coordination within a software services setup. The role involves planning and executing test activities, mentoring junior QA members, ensuring high-quality deliverables, and collaborating closely with development and cross teams. The ideal candidate should combine deep technical QA knowledge with leadership and communication skills. Test Planning & Execution Analyze project requirements and create detailed test plans, test cases, and test data. Perform manual testing of web and mobile responsive applications, covering functionality, UI, performance, and regression testing. Conduct end-to-end testing from requirement analysis to production release validation. Ensure test coverage aligns with project scope and client expectations. Automation & Tools Develop, execute, and maintain automation scripts using tools like Selenium, Cypress, or Playwright . Identify candidates for test automation and improve automation framework efficiency. Support integration of test automation into CI/CD pipelines (e.g., Jenkins, GitHub Actions, Azure DevOps). Team Leadership & Mentoring Lead a small QA team (2 5 members) in planning and executing test activities across multiple projects. Review team test cases, provide feedback, and ensure adherence to QA standards and best practices. Conduct regular knowledge-sharing sessions and support the team s skill development. Monitor QA progress, allocate tasks, and report updates to the QA Lead or Project Manager. Communication & Collaboration Collaborate with developers, designers, project managers, and clients to ensure seamless quality assurance across project phases. Participate in sprint planning, stand-ups, and review meetings in an Agile environment. Escalate risks, blockers, or quality issues promptly with clear documentation. Provide QA sign-offs and support client UAT (User Acceptance Testing) activities. Process & Documentation Maintain detailed test documentation (test cases, bug reports, traceability matrix). Contribute to continuous improvement of QA processes, templates, and standards. Ensure defect tracking and closure through JIRA or equivalent tools. Participate in root cause analysis and preventive action planning for recurring issues. Education: Bachelor s degree in Computer Science, Information Technology, or a related field. ISTQB or equivalent certification is an added advantage. Experience: 5 8 years of experience in software testing (manual + automation). At least 1 2 years of experience in leading a QA team or acting as a senior point of contact for QA activities. Proven experience in web application and responsive UI testing in IT services or digital agency projects. Technical Skills: Automation Tools: Cypress, Playwright or selenium Testing & Management Tools: JIRA API Testing: Postman, Swagger, or similar tools. Understanding of CI/CD workflows and Agile/Scrum methodologies. Strong knowledge of cross-browser, responsive, and compatibility testing. Familiarity with SQL queries and backend validation is a plus. Soft Skills: Strong communication and client coordination skills. Leadership and mentoring capabilities. Excellent problem-solving and analytical mindset. Detail-oriented and committed to quality and deadlines.
We are seeking a highly analytical and creative Social Media Strategist to drive exceptional results for our diverse client portfolio. This role requires deep, hands-on expertise in Meta Ads and other major social platforms, coupled with the ability to define strong brand strategies across multiple industries. You will be the primary expert responsible for client social performance, reporting, and strategic growth. Key Responsibilities: Lead and manage the end-to-end paid social strategy and execution for a roster of clients across various e-commerce industries. Design, launch, and optimize high-budget, high-volume campaigns within Meta Ads Manager (Facebook/Instagram), focusing on full-funnel objectives from awareness to conversion (ROAS/CPA targets) Develop and execute campaigns on secondary platforms such as LinkedIn, TikTok, and Pinterest, tailoring strategy to each clients target audience and industry norms. Continuously test and refine advanced audience strategies, leveraging client data (CRM uploads, pixel data) to maximize ad relevance and efficiency Quickly adapt to and articulate a clients brand voice and identity, ensuring all organic and paid social content is consistent, engaging, and platform-native. Own the narrative on social performance, creating insightful weekly/monthly reports that tie social metrics (impressions, CTR) directly to business outcomes (leads, ROAS, pipeline value). Identify and proactively recommend new social opportunities, ad formats, and budget shifts to grow client performance and agency retention. Required Qualifications Minimum 4+ years of dedicated experience in paid social media, with at least [3 years] in an agency setting managing multiple client accounts simultaneously. Expert, hands-on proficiency in the full suite of Meta Ads Manager (Facebook/Instagram) tools and strong working knowledge of other key social ad platforms. Exceptional verbal and written communication skills with the ability to convey complex digital strategy to non-technical client stakeholders. Advanced analytical skills, comfort with attribution models, and proficiency in Excel/Google Sheets and Google Analytics (GA4) or similar reporting tools. Experience managing campaigns for E-commerce (DTC) clients. Experience with advanced tools like Google Tag Manager (GTM) for custom event tracking.
We are seeking a highly skilled Senior Content Writer to join our dynamic marketing team. The ideal candidate will have extensive experience creating compelling content for digital platforms, focusing particularly on B2B audiences, SEO strategies, and Lead Generation. The role requires a strategic thinker who can independently produce high-quality, conversion-focused content that resonates with technical and marketing stakeholders. Responsibilities: Create, edit, and optimize engaging content tailored to IT Services, AI, businesses. Produce strategic, SEO-driven content including website copy, blogs, whitepapers, ebooks, case studies, newsletters, landing pages, and email marketing campaigns. Collaborate closely with digital marketing strategists, SEO specialists, and web developers to ensure content aligns with strategic objectives and enhances lead generation. Conduct thorough research on industry-related topics to ensure accuracy, relevance, and depth. Utilize analytics to measure content performance, adapt strategies accordingly, and continuously improve content effectiveness. Ensure all content maintains brand voice consistency and adheres to best practices for clarity, accuracy, and compliance. Actively contribute to content strategy development, content calendars, and ideation sessions. Qualifications: Minimum 4 years of professional content writing experience, ideally within a B2B environment. Proven expertise writing about Drupal, WordPress, digital marketing, CRO, and technology topics. Strong understanding of SEO principles and tools (Google Analytics, keyword research, etc.). Exceptional writing, editing, and proofreading skills with meticulous attention to detail. Ability to produce engaging, persuasive, and technically accurate content tailored to a professional audience. Self-motivated, deadline-driven, and capable of managing multiple projects simultaneously. Familiarity with AI-driven content solutions and marketing automation platforms is highly advantageous.
Key Responsibilities Data Collection & Management Collect, clean, and organize data from multiple sources including campaigns, websites, CRM systems, and third-party platforms. Preferred Experience with ZoomInfo, Apollo, BuiltWith, Wappalyze, HubSpot, NeverBounce, Salesforce, email marketing tools, or similar tools Design and maintain structured databases (MySQL, Google BigQuery, etc.) for organized and efficient data storage. Develop and maintain Python-based automation tools to identify e-commerce tech stacks and platforms at scale. Regularly update and validate the technology stack database for accuracy and relevance. Analytics & Insights Analyze marketing performance metrics such as ROI, conversion rates, CAC, and retention to drive optimization strategies. Conduct deep website audits to identify technical SEO, UX, and design issues, benchmark competitors, and provide data-backed recommendations. Segment and interpret customer data to uncover trends, behaviors, and growth opportunities. Create visually clear dashboards using Power BI, Excel, or similar tools to communicate insights effectively. Process & Automation Build and manage web scraping systems to collect high-quality leads and market data from diverse online sources. Establish automated data pipelines and reporting mechanisms to streamline team efficiency. Identify opportunities to improve data collection, cleaning, and analysis workflows. Leadership & Collaboration Lead and mentor a team of data analysts, ensuring delivery of high-quality reports and insights. Collaborate with marketing, sales, product, and technical teams to align analytics outcomes with business objectives. Present complex data in simple, actionable formats to technical and non-technical audiences. Stay ahead of emerging trends in marketing analytics, AI, and automation tools to continuously evolve the analytics function. Required Skills Strong proficiency in Python , SQL/MySQL , Power BI/Tableau , and Excel Experience with marketing analytics , CRM platforms , and web data collection Hands-on experience in web scraping , API integration , and data automation Strong analytical and problem-solving skills with attention to detail Excellent communication and presentation abilities Leadership experience in managing small- to mid-sized analytics teams Preferred Experience Experience with ZoomInfo, Apollo, BuiltWith, Wappalyzer, HubSpot, NeverBounce, Salesforce, email marketing tools, or similar tools Knowledge of technical SEO/AEO and digital marketing performance metrics Familiarity with eCommerce technology stacks and competitive analysis
We are seeking a motivated, detail-oriented Content Strategist and Writer who thrives on driving organic growth. The ideal candidate will possess a strong passion for crafting engaging, authoritative, and E-E-A-T compliant content. This role requires adaptability, a commitment to meeting deadlines, and the ability to proactively adjust content strategies based on the latest search industry trends and core algorithm updates. Key Responsibilities: Develop and create content for digital platforms, including blogs, websites, and social media, to engage the target audience, increase web traffic, and promote brand focus. Collaborate with other teams to plan and develop site content, style, and layout. Creatively adapt and innovate new ideas for content while maintaining brand consistency across all platforms. Conduct thorough research on industry-related topics to develop original content. Optimize content according to SEO standards and principles, including keyword research and Google analytics. Manage content calendars and ensure timely delivery of materials. Revise content as needed and respond to feedback in a timely manner. Maintain up-to-date knowledge of industry trends and advancements. Qualifications: Bachelor s degree in English, Journalism, Marketing, or a related field. 1-3 years of experience in content creation, marketing, communications, or a similar field. Excellent writing and editing skills, with attention to detail, grammar, and coherent structure. Strong understanding of the latest SEO techniques and best practices. Ability to meet deadlines and effectively manage multiple projects simultaneously. Excellent verbal and written communication skills. Proficiency in Microsoft Office and content management systems, e.g., WordPress. Experience with social media engagement strategies and best practices. Ability to work both independently and as part of a team. Adaptability to evolving responsibilities and last-minute changes.