InMonarch, A Digital Men's Custom Clothier

SkillSet: 🚀 Job Opening: Ruby on Rails Developer / Agency for InMonarch App Upgrade + Enhancements About Us We are InMonarch.com , a premium online brand crafting custom men’s suits, tuxedos, and Indo-Western wear for a global audience. Our ecommerce site currently runs on: Ruby 2.2.3 Rails 4.2.6 Heroku Cedar-14 stack (now end-of-life) We’re seeking an experienced Ruby on Rails developer or agency to modernize and enhance our ecommerce platform for improved performance, scalability, SEO, and marketing automation. 🎯 Project Overview This is a two-phase project involving: A complete app upgrade to current Ruby and Rails standards A series of feature enhancements across admin, SEO, checkout, and performance 🧱 Phase 1 – App Upgrade Goal: Modernize the application to latest stable versions and ensure long-term reliability. Scope: Upgrade Ruby 2.2.3 → 3.x Upgrade Rails 4.2.6 → 7.x/8.x Replace deprecated gems: paperclip → ActiveStorage bootstrap-sass → Bootstrap (via Webpacker / import maps) figaro → Rails credentials Update asset pipeline and configurations Migrate Heroku stack: Cedar-14 → Heroku-22 Full app testing, bug fixing, and staging/production deployment ✨ Phase 2 – Enhancements 🛒 Cart & Checkout Email popup for cart or checkout actions Optional account creation with incentives (discounts/order tracking) Add T&C and Return/Cancellation policy checkboxes Upgrade/add payment methods: PayPal (9% fee) Amazon Pay Apple Login Enhanced Facebook & Google login ⚙️ Admin Panel Improvements Tag Manager for Pinterest, Google, StatCounter, Meta, LinkedIn, chat widgets Header text control for global and page-specific content Testimonial layout adjustments Image anchor + title control (with spreadsheet import) Editable birthday/review email templates (with images) 💡 Smart Marketing Features (Etsy-style) Abandoned Cart Offer: automated follow-up email with discount Wishlist Offer: email triggered by product favorites Thank You Offer: post-shipment discount for returning buyers 🌐 SEO / Rich Snippet Optimization Fix canonical + hreflang issues (multi-language URLs) Add schema markup (JSON-LD for Product, Brand, Offer) Implement Pinterest Rich Pins (price + CTA) Enforce single per page Improve robots meta handling 🎨 Design & Layout Redesign homepage inspired by MonarchGarments.com Simplify layout (optional toggle for “How It Works” section) Remove App Store links (keep option for future) 🧰 Bug Fixes Resolve sitemap issue for ready-to-ship category Fix broken “Marketing” admin panel section 📈 Performance Optimization Goals (Mobile PageSpeed 42 → 92+) Key Deliverables: Optimize Core Web Vitals: LCP < 2.5s, CLS < 0.1, FCP < 2.5s Reduce TTFB (backend optimization + caching) Defer non-critical JS/CSS Lazy-load and resize images (WebP/AVIF support) Improve accessibility (alt text, headings, ARIA, color contrast) Simplify DOM (reduce nodes, streamline templates) ✅ Tech Highlights Ruby 3.x / Rails 7.x or later PostgreSQL Heroku deployment Bootstrap (Webpacker/import maps) ActiveStorage SEO + structured data expertise Familiarity with multilingual hreflang/canonical implementation 🧠 Ideal Candidate / Agency Proven experience upgrading legacy Rails apps (4.x → 7/8.x) Solid grasp of Heroku environments and deployment pipelines Understanding of eCommerce systems and marketing automation Eye for performance and clean, maintainable code Bonus: Experience improving PageSpeed Insights to 90+ range 💼 Engagement Details Contract / Project-based Remote collaboration Competitive compensation (based on expertise and project scope) 📨 Interested? Send your portfolio 📧 anurag@inmonarch.com