Influencer Marketing

Job Description – Marketing Executive (Influencer Marketing)

Experience: 1–3 Years Department: Marketing Reporting To: Marketing Manager

Role Overview:

Responsible for managing influencer collaborations, executing marketing campaigns, building creator relationships, and supporting brand awareness and business growth through influencer marketing.

Key Responsibilities:

• Identify and research relevant influencers across Instagram, YouTube and other platforms.
• Coordinate with influencers for brand collaborations and promotions.
• Negotiate commercials and manage influencer deliverables.
• Execute and monitor influencer marketing campaigns.
• Coordinate content approvals and ensure timely posting.
• Track campaign performance, reach, engagement and ROI.
• Maintain influencer databases and campaign reports.
• Coordinate with internal marketing teams and agencies.

Required Skills:

• Good knowledge of social media platforms and influencer marketing.
• Strong communication and negotiation skills.
• Coordination and relationship management.
• Basic knowledge of campaign analytics and reporting.
• Creativity, time management and execution skills.

Key KPIs:

• Number of influencer collaborations.
• Campaign reach and engagement.
• Timely campaign execution.
• Cost-effective influencer partnerships.
• Leads, traffic and sales generated.

Pay: ₹10,000.00 - ₹48,000.00 per month

Work Location: In person