Individual Contributor - Trade

INDIVIDUAL CONTRIBUTOR - TRADE

1. Sales & Order Management (RBAs & Retailers)

- Regular outlet visits as per DRCP norms

- Collect primary orders (RBAs) and secondary orders (Retailers: Elite Plus, Elite, Premium) from outlets

- Drive revenue targets across categories for the retailers, RBAs and DBAs

- Communicate latest schemes to outlets

- Focus on promoting sales of focus products and ensure range selling

- Drive collection from primary channels (RBAs)

2. Sales & Order Management (DBAs)

- Regular outlet visits as per DRCP norms

- Collect primary orders from DBAs

- Responsible for overall Secondary sales of the Territory

- Ensure DBA health - inventory, delivery issues, pending order, retailer order services, Bandhan usage

- Ensure timely collections from DBAs as per credit policy

- Focus on promoting sales of focus products and ensure range selling

3. Channel Expansion & Management

- Identify and onboard high-potential outlets

- Map newly added retailers to relevant DBA

- Drive share gain at identified competition outlets

- Manage and grow primary & secondary channel partners

4. In-shop Execution

- Conduct promotional activities - in-shop meets, retailer meets and other channel level branding (POSM & branding)

- Conduct in-shop selling activities for top tile outlets (RBAs, Elite+, Elite, Premium) & potential outlets - 1 hour per retailer per quarter

5. Lead generation & Prospecting

- Input and prospect potential leads (sites, contractors, AIDs) provided by the channel into LMS

- Follow up internally with MDE/TPE & revert back with the status to channel

6. Market Intelligence & Competition Tracking

- Gather market operating price of own and competition products at regular intervals and upload to SFA app

- Gather competition insights such as new product launches, schemes, offers etc. and convert the same to ASM

7. ISR Management

- Daily performance review of ISR

- Visit key outlets with the ISR, coach and guide them

8. Reporting and Documentation

- Update daily activities as per DRCP into the SFA app

- Provide reports based on requirements