In-App Content Manager

Role: In-App Content Manager

Focus: UX Writing & Content Strategy

About the role

We’re looking for someone who can make our app clear, engaging, and easy to use through great content. You will own the in-app content experience, helping users understand the product, discover useful features, and take action.

Key responsibilities

• Write and improve content across onboarding screens, home screens, banners, tooltips, pop-ups, buttons, empty states, and error messages..

• Create content for feature launches, promotions, offers, and personalized user journeys..

• Plan what content users should see, when they should see it, and why it is relevant..

• Work with product managers, designers, and marketing teams to deliver a consistent experience..

• Establish and maintain the app’s tone of voice, writing guidelines, and content quality standards..

• Use user feedback and performance data to identify confusing or ineffective content..

• Test different messages and improve content based on results..

• Keep content accurate, current, and consistent across app screens..

What we’re looking for

• Experience in UX writing, product content, or in-app content marketing..

• A portfolio showing content written for real apps or digital products..

• Strong writing and editing skills, especially the ability to communicate clearly in limited space..

• An understanding of user journeys, content hierarchy, and how wording influences user decisions..

• Experience collaborating with product and design teams, ideally using Figma..

• Comfort using analytics and A/B testing to evaluate content..

What success looks like

Users understand the app more easily, complete key journeys with less confusion, discover relevant features, and engage with useful content.

Application requirement

Please share two or three examples of in-app content you created. Explain the user problem, your contribution, and the outcome or what you learned.

Pay: From ₹35,000.00 per month

Work Location: In person