Immverse

Nagpur We are seeking a dynamic and analytical Product Marketing Analyst to join our on-site team in Nagpur. The ideal candidate will have 1 to 3 years of experience in product marketing or related roles, with a strong foundation in market research, data analysis, and strategic planning. This role is pivotal in driving product adoption, understanding market trends, and supporting go-to-market strategies. Analytical Proficiency: Strong ability to analyze data using tools like Excel, SQL, or Power Bi to derive actionable insights. Effective Communication: Excellent verbal and written communication skills to articulate findings and strategies clearly. Strategic Thinking: Ability to interpret complex data and translate it into strategic marketing decisions. Detail-Oriented: Keen attention to detail with strong organizational and project management skills. Marketing Knowledge: Understanding of marketing principles, customer segmentation, and campaign execution. Market Research & Analysis: Conduct comprehensive market research to identify trends, customer needs, and competitive landscapes. Analyze competitor products, pricing, and marketing strategies to inform product positioning. Product Positioning & Messaging:Collaborate with cross-functional teams to develop compelling product positioning and messaging that resonates with target audiences. Go-to-Market Strategy: Assist in the development and execution of go-to-market plans for new product launches and feature updates. Monitor and report on product performance metrics and marketing campaign effectiveness. Data Analysis & Reporting : Utilize analytical tools to interpret data related to customer behavior, product usage, and campaign performance. Provide actionable insights and recommendations based on data analysis to improve marketing strategies. Collaboration & Communication: Work closely with product management, sales, and other stakeholders to ensure alignment on product initiatives. Prepare and deliver presentations to communicate findings and strategies to internal teams.

Nagpur Requirements: Recent graduate or final-year student in Marketing, Digital Marketing, Engineering, or additional course or diploma in Digital Marketing required. Basic understanding of digital marketing concepts (SEO, SEM, social media, etc.). Eagerness to learn tools such as Google Ads, Meta Ads, email marketing platforms, and WhatsApp Business. Good communication and organizational skills. Familiarity with GenAI tools is a bonus but not mandatory. What You Will Learn: Real-world digital campaign execution Use of industry-standard tools (Google Ads, Analytics, Meta Business Manager, etc.) Performance analysis and reporting End-to-end marketing funnel understanding Exposure to cross-functional marketing projects Job Title: Digital Marketing - Intern Location: Nagpur [On-Site] Role Overview: We are seeking a passionate and enthusiastic Digital Marketing Intern / Fresher to join our growing team. This is an excellent opportunity to gain hands-on experience in executing digital campaigns, performance marketing, and lead generation. You ll work closely with our experienced team to support and learn the full scope of digital marketing strategies