Nagpur We are seeking a dynamic and analytical Product Marketing Analyst to join our on-site team in Nagpur. The ideal candidate will have 1 to 3 years of experience in product marketing or related roles, with a strong foundation in market research, data analysis, and strategic planning. This role is pivotal in driving product adoption, understanding market trends, and supporting go-to-market strategies. Analytical Proficiency: Strong ability to analyze data using tools like Excel, SQL, or Power Bi to derive actionable insights. Effective Communication: Excellent verbal and written communication skills to articulate findings and strategies clearly. Strategic Thinking: Ability to interpret complex data and translate it into strategic marketing decisions. Detail-Oriented: Keen attention to detail with strong organizational and project management skills. Marketing Knowledge: Understanding of marketing principles, customer segmentation, and campaign execution. Market Research & Analysis: Conduct comprehensive market research to identify trends, customer needs, and competitive landscapes. Analyze competitor products, pricing, and marketing strategies to inform product positioning. Product Positioning & Messaging:Collaborate with cross-functional teams to develop compelling product positioning and messaging that resonates with target audiences. Go-to-Market Strategy: Assist in the development and execution of go-to-market plans for new product launches and feature updates. Monitor and report on product performance metrics and marketing campaign effectiveness. Data Analysis & Reporting : Utilize analytical tools to interpret data related to customer behavior, product usage, and campaign performance. Provide actionable insights and recommendations based on data analysis to improve marketing strategies. Collaboration & Communication: Work closely with product management, sales, and other stakeholders to ensure alignment on product initiatives. Prepare and deliver presentations to communicate findings and strategies to internal teams.