COMPANY DESCRIPTION IMAPAC is a holistic producer of live events, biopharma data, and digital marketing solutions for the global biopharmaceutical industry. We aid companies in expanding their influence through digital advertising, making data-driven decisions with our industry data, and engaging with other professionals for knowledge exchange and networking. As a cause-driven, quality-governed, and innovation-oriented firm, our mission is to help biopharmaceutical businesses generate tangible growth. IMAPAC is committed to producing the best products to support our clients' success. We are seeking a strategic, hands-on, and digitally savvy Senior Marketing Officer to lead our event marketing, media partnerships, and corporate branding efforts. This is a remote role based in India, ideal for someone who thrives in fast-paced environments and wants to make a real impact on both campaign-level and company-wide marketing initiatives. ROLE OVERVIEW This is a full-time (40 hours/week) contract-based remote role for a Senior Marketing Officer. As a Senior Marketing Officer, you will take full ownership of end-to-end event marketing strategies while also driving corporate brand awareness. From email campaigns and social media to media collaborations and corporate positioning, you’ll lead initiatives that boost visibility, drive registrations and sales, and enhance our global brand presence. KEY RESPONSIBILITIES Event Marketing (Campaign Ownership) Plan and execute comprehensive multi-channel marketing campaigns for each event—including content, email, digital ads, and social media. Manage campaign timelines, customer journeys, and lead-generation funnels. Optimize audience acquisition, conversions, and campaign ROI based on data-driven insights. Segment and manage mailing lists, testing strategies, and performance tracking via CRM/automation tools. Media Partnerships Identify and negotiate media partnerships with trade publications, associations, influencers, and digital platforms. Oversee partnership deliverables (banners, ads, eDMs, listings, interviews, etc.) and maintain long-term partner relationships. Explore barter and strategic collaborations to expand audience reach. Corporate Branding & Marketing Drive the company’s brand identity across all touchpoints (online and offline). Create and maintain consistent visual and messaging guidelines for internal and external communication. Develop branding assets (e.g., brochures, company deck, branding toolkit, video scripts, social visuals, etc.). Work closely with leadership to position the company as a thought leader in the MICE / Life Sciences space. Cross-Team Collaboration Coordinate with production, sales, and operations to ensure marketing supports lead goals, exhibitor/sponsor value, and speaker engagement. Provide creative and strategic input for event positioning, naming, content promotion, and audience targeting. Analytics & Reporting Monitor KPIs, generate post-campaign and event performance reports, and offer actionable insights. Analyze competitor marketing activities and identify new ideas for innovation and improvement. WHAT WE ARE LOOKING FOR Qualifications Bachelor’s degree in Marketing, Mass Communication, Business, or related field. 4–5 years of experience in event marketing, brand management, or digital marketing, preferably in MICE, B2B events, or media environments Strong portfolio or examples of past successful event campaigns and/or brand initiatives. Skills & Tools Campaign management (email automation, social media, ad platforms) CRM and marketing automation tools (e.g., HubSpot, Pardot, Mailchimp) Graphic coordination with design teams (e.g., Canva, Adobe Suite basics) Familiarity with SEO, Google Analytics, Meta/LinkedIn Ads, and content optimization Excellent writing and visual communication skills Personal Attributes Strategic thinker with strong executional follow-through Confident in managing multiple deadlines and stakeholders Proactive, creative, self-managed, and performance-driven Collaborative across global teams and adaptable in a remote setting
Job Post: Conference Producer Executive (Biopharma and Life Sciences Conference Industry) Location: Remote, India Are You Ready to Shape the Future of Biopharma & Life Sciences Conferences? Do you have a passion for research, business, and making an impact in the world of biopharma and life sciences? Are you looking for a fast-paced, intellectually stimulating career with international exposure? If so, this is the opportunity for you! As a Senior Conference Producer Executive , you will be the mastermind behind world-class industry events—identifying emerging trends, developing cutting-edge agendas, and securing influential speakers. You’ll engage with industry leaders, create meaningful content, and collaborate with internal teams to ensure the commercial success of your conferences. This is an ideal role for a highly motivated, entrepreneurial individual eager to dive into the dynamic world of biopharma and life sciences. If you thrive on research, creativity, and strategic thinking, we want you on our team! What You’ll Do: Discover & Shape Industry Conversations: Conduct in-depth research to understand key challenges and trends in the biopharma & life sciences sectors. Design Unmissable Conference Agendas: Use creativity and commercial insight to develop compelling event programs that address industry needs. Engage with Industry Leaders: Build relationships with top executives, scientists, and innovators to invite them as expert speakers. Craft Powerful Content: Write insightful conference agendas, speaker briefs, and marketing materials to position events as must-attend experiences. Collaborate for Success: Work closely with marketing, sales, and operations teams to maximize event impact and drive commercial success. Be at the Heart of the Action: Travel internationally to execute and manage conferences, networking with key players in the industry. Who We’re Looking For: A Strong Communicator & Connector – You can confidently engage with senior industry figures and build lasting professional relationships. A Curious & Analytical Mind – You love research, problem-solving, and uncovering the latest industry trends. An Entrepreneurial Spirit – You thrive in a fast-paced, high-energy environment and enjoy taking ownership of projects. A Strategic Thinker – You can see the big picture and make decisions that drive the success of your conferences. A Team Player – You enjoy working collaboratively to achieve shared goals and deliver impactful events Key Skills & Competencies: Market Research & Analysis – Strong ability to identify industry trends and emerging topics in biopharma and life sciences. Content Creation & Innovation – Experience in crafting engaging, relevant, and commercially valuable conference programs. Project & Event Management – Expertise in planning and executing events from concept to completion. Sales & Commercial Acumen – Ability to drive revenue, manage P&L, and identify sponsorship opportunities. Communication & Stakeholder Management – Strong interpersonal skills to engage with key industry leaders and internal teams. What You’ll Need: A Bachelor’s Degree in Biopharma, Life Sciences, Business, or a related field. 1-2 Years of Experience in conference production, ideally in the biopharma or life sciences space. Industry Knowledge of biopharma and life sciences, including emerging trends and regulatory developments. Strong Research & Project Management Skills to create compelling event agendas and execute successful conferences. Exceptional Communication & Relationship-Building Abilities to engage with high-level stakeholders. A Track Record of Success in delivering commercially viable events and meeting revenue goals. A Multi-Tasking Mindset – The ability to juggle multiple projects and deadlines with ease. Why Join Us? Fast-Paced, Growth-Oriented Environment – Take on new challenges and accelerate your career. International Exposure – Work with global industry leaders and attend events worldwide. Opportunity to Shape Industry Discussions – Drive conversations that influence the future of biopharma & life sciences. Career Progression & Development – We invest in our people and offer clear pathways for advancement. A Fun & Supportive Team Culture – Work in a dynamic, collaborative, and energetic environment. About IMAPAC: We are a leading conference producer in Asia Pacific Region and now bringing our expertise to the UK, Europe and North America Regions. We specialize in biopharma and life sciences events that bring together industry pioneers to share knowledge, foster partnerships, and drive innovation. Our mission is to create transformative conferences that shape the future of healthcare and scientific breakthroughs. If you’re not afraid of challenges, and are ready to take your sales career to the next level and make a real impact in the world of biopharma and life sciences, APPLY NOW!