Focus: Website traffic, performance marketing, lead generation & social media handling Key Responsibility Areas: 1. Website Readiness & SEO - Oversee content uploading, UI/UX feedback, speed testing, etc. - On-page SEO, keyword planning, Google Search Console, and schema setup. 2. Performance Marketing - Plan and execute Meta Ads (FB/IG) and Google Ads campaigns. - Define budgets, audiences, objectives (traffic, sales, lead gen). 3. Analytics & Reporting - Monitor Google Analytics, UTM tags, ad performance, ROAS, and conversion. - Weekly reports for management with actionable insights. 4. Email & WhatsApp Marketing - Set up automations for abandoned carts, welcome sequences, and offers. - involve and handle CRM activity like royalty point, retargeting customers, community building etc. - Grow and maintain lead/email database. 5. Marketplace Strategy (if applicable) - Plan launch and visibility on Amazon, Flipkart, etc. - Optimize product listings and run ads. 6. Collaboration with Designers/Content Team regarding Social Media handling Focus: Brand voice, community building, daily engagement Key Responsibility Areas: 1. Content Strategy & Planning - Develop monthly content calendars for Instagram, Facebook, LinkedIn, etc. - Align visuals, captions, and hashtags with brand aesthetics and campaigns. 2. Execution & Posting - Timely creation & publishing of posts, stories, reels, polls, and videos. - Coordinate with photographers, graphic designers, and video editors. 3. Engagement & Community Building - Respond to DMs, comments, and mentions daily. - Initiate brand-relevant interactions with followers and other brands. 4. Analytics & Growth - Track reach, impressions, engagement rate, and follower growth. - Prepare weekly/monthly performance reports and optimize strategy. 5. Influencer & Collab Management - Shortlist and collaborate with nano/micro influencers. - Handle barter/cash deals and post schedules. 6. Trend Spotting & Campaigns - Use trending audio/format to stay relevant. - Execute seasonal or event-specific campaigns (festivals, launches).

sells products or services to customers, builds relationships, and implements sales strategies. They may also be responsible for identifying business opportunities, analyzing sales data, and recommending new products or services.