Hospital Marketing Incharge

Mandatory Eligibility

Candidates must have at least 3 years of experience as a Marketing Head or Marketing Manager in a private hospital in Pune. Candidates from other industries, freshers, and agency-only backgrounds should not apply.

Key Responsibilities

1. Marketing Strategy, SOPs & Implementation

• Develop and execute monthly marketing plans.
• Create, implement, and monitor SOPs for the digital marketing, PRO, and telecalling teams.
• Track KPIs, lead generation, patient conversions, and overall marketing performance.

2. Team Management & Oversight

• Digital Marketing Team: Coordinate with the advertising agency, oversee content planning and campaigns, and control cost per lead (CPL).
• PRO Team: Manage field PROs and track doctor visits.
• Telecalling Team: Supervise three counsellors, ensure 100% of leads are called within five minutes, and conduct conversion audits.

3. Doctor Relations & Consultant Onboarding

• Identify and onboard new consultants and develop their launch plans.
• Maintain regular communication with referring doctors.
• Plan weekly doctor broadcasts and monthly visits.
• Build and strengthen the hospital's professional referral network across Pune.
• Conduct daily field visits to GPs, gynaecologists, surgeons, and other relevant referring doctors across

Required Skills

• Proven leadership and hospital marketing management experience.
• Strong understanding of Pune's private healthcare market.
• Experience managing digital marketing, PRO, and telecalling teams.
• Expertise in doctor relationship management, consultant onboarding, and referral development.
• Strong analytical, communication, coordination, and team management skills.
• Willingness to travel across Pune for field visits.

Pay: ₹30,000.00 - ₹50,000.00 per month

Experience:

• hospital marketing: 3 years (Required)

Work Location: On the road