Hospital Marketing Executive

A. Field Marketing and Business Development

• Conduct regular field visits to clinics, diagnostic centres, pharmacies, corporate offices, factories, schools and residential communities.
• Identify potential referral sources and business opportunities within the hospital's service areas.
• Promote hospital services, specialities, diagnostic facilities, emergency care, ICU, surgical services and homecare.
• Generate patient enquiries and increase outpatient, inpatient, diagnostic and speciality consultation footfall.
• Develop and maintain a database of prospective clients, referral partners and corporate accounts.
• Conduct competitor analysis and identify local marketing opportunities.

B. Doctor and Referral Relationship Management

• Build and maintain professional relationships with general practitioners, consultants, clinics and other healthcare providers.
• Communicate the hospital's available specialities, consultant schedules, diagnostic services and referral procedures.
• Conduct regular follow-ups with referral partners and address service-related feedback through the appropriate hospital departments.
• Coordinate doctor meetings, professional networking activities and referral development programmes.
• Maintain ethical referral practices in accordance with applicable laws and hospital policies.

C. Corporate Tie-Ups and Institutional Marketing

• Identify corporates, IT companies, factories, schools, colleges and other institutions for healthcare partnerships.
• Arrange meetings to introduce corporate health check-ups, employee health screenings, medical camps and healthcare packages.
• Support corporate tie-ups, insurance and TPA-related coordination where applicable.
• Prepare proposals, quotations and presentations for corporate clients in consultation with management.
• Follow up on proposals, agreements, renewals and prospective business opportunities.

D. Medical Camps and Promotional Activities

• Plan and coordinate health camps, screening programmes, awareness sessions and community outreach activities.
• Coordinate with doctors, nursing teams, laboratory staff, operations and administration to ensure smooth execution.
• Promote hospital services through approved brochures, banners, leaflets, standees and other marketing materials.
• Collect enquiries and maintain records of leads generated through camps and promotional events.
• Follow up with interested participants and direct them to the appropriate hospital services.

E. Digital and Local Marketing Support

• Support the promotion of hospital services through Google Business Profile, social media, WhatsApp campaigns and other approved digital channels.
• Coordinate with the digital marketing team for content, campaigns, promotional offers and local visibility initiatives.
• Identify opportunities for local partnerships, community engagement and online lead generation.
• Ensure all promotional materials contain accurate service information and approved hospital contact details.
• Monitor enquiries generated through marketing campaigns and coordinate timely follow-up.

F. Patient Enquiry and Lead Management

• Record and track enquiries generated through field visits, campaigns, corporate contacts and referral partners.
• Coordinate with the front office and relevant departments to ensure enquiries are followed up promptly.
• Maintain lead conversion records and identify reasons for unsuccessful conversions.
• Follow up with corporate clients and prospective partners until the opportunity is closed or appropriately recorded.
• Protect patient confidentiality and handle all patient information in accordance with hospital policies.

G. Reporting and Documentation

• Submit daily field visit reports and maintain an updated marketing activity tracker.
• Prepare weekly reports on leads generated, meetings conducted, follow-ups completed and business opportunities identified.
• Submit monthly performance reports against assigned marketing targets.
• Maintain records of corporate meetings, referral partner visits, camp activities, promotional expenses and outcomes.
• Share market feedback, competitor information and recommendations with the reporting manager.