Healthcare SEO Content Writer (Medical / Pharma / Life-Sciences Background)

Healthcare SEO Content Writer (Medical / Pharma / Life-Sciences Background)
IndiCure Health Tours Pvt Ltd · Kharghar· Full-time

About IndiCure
IndiCure helps international patients get safe, affordable treatment at leading hospitals in India. Patients from the US, UK, Canada, Australia, New Zealand and Africa use indicure.com to research procedures, compare costs and decide whether to travel. Our content has to be medically accurate and also has to rank, convert and get cited by AI search tools like Google AI Overviews, ChatGPT and Perplexity.

What you’ll do

• Write and update treatment, procedure, cost and hospital pages, blogs and FAQs for an international patient audience.
• Do keyword and search-intent research, and turn it into content briefs and page outlines.
• Structure content for AI answers (AEO/GEO): direct answers, FAQ blocks, comparison tables, and clear entity and fact statements.
• Follow Google’s YMYL and E-E-A-T standards: cite credible sources, support medical review, and avoid unsafe or exaggerated claims.
• Work on on-page SEO: meta titles and descriptions, internal linking, headings, and schema inputs.
• Write landing-page copy, ad copy, email sequences and social content that turns readers into enquiries.
• Write sales collateral for the sales team: treatment brochures, emailers, patient information packs, partner and hospital presentations, and proposal documents.
• Track how pages perform in Google Search Console and GA4, and refresh content that isn’t working.

Must have

• A degree in a medical or allied field: MBBS, BDS, BAMS, BHMS, BPharm/MPharm, BPT, Nursing, or Life Sciences/Biotech.
• 1–3+ years of commercial content writing for websites, healthcare brands, hospitals, health-tech or agencies. Medical-communications, regulatory or academic writing alone is not enough.
• Working knowledge of SEO: keyword research, search intent and on-page optimisation.
• Excellent English, written for patients rather than doctors: simple, warm and persuasive, without losing accuracy.
• A portfolio of published web content with live URLs.

Good to have

• Hands-on experience with AEO/GEO (writing content that gets cited in AI Overviews or LLM answers)
• Tools such as Ahrefs, Semrush, Search Console, GA4, Surfer or Clearscope, and WordPress
• Some exposure to schema markup (JSON-LD)
• Healthcare or medical-tourism marketing experience
• Writing aimed at US/UK audiences

What we offer

• You’ll own the content programme of a growing international healthcare brand.
• You’ll work directly with the leadership team.
• Fixed salary plus a performance-linked variable component.

Work Location: In person