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Head - Social Media campaign

BRIDGE ACADEMY COLLEGE OF MEDIA & FINE ARTS

4 - 6 Lacs

Chennai

Posted:4 hours ago

Job Description

Head - Social Media Campaign

Role Level : Senior / Department Head

Core Objective : Drive brand positioning, audience growth, revenue/lead generation, and data-driven social campaigns across major platforms

Responsibilities :

  • Leads the end-to-end social strategy, campaign execution, and team management to grow brand awareness and engagement.
  • Develop and execute comprehensive, data-driven social media and paid campaign strategies aligned with overall business and marketing goals.
  • Plan, launch, and optimize high-impact organic and paid social media campaigns, community promotions.
  • Oversee content creation (video, copy, graphics) to ensure strict adherence to brand voice, visual identity, and messaging consistency.
  • Hire, mentor, and manage a team of content creators.
  • Track, analyze, and report on key performance indicators (KPIs such as engagement rates, CTR, reach, conversions, and ROI) to continuously refine tactics.
  • Keep ahead of platform algorithm shifts, emerging social channels (e.g., short-form video trends), and competitor activities

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

  • Provident Fund

Work Location: In person

Skills Required

Social Media Brand Positioning Campaign Execution Brand Awareness Marketing Social Media Campaigns Content Creation Provident Fund Social media marketing Content marketing and writing Lead generation and prospecting Leadership and teamwork

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Job Type

Full Time

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BRIDGE ACADEMY COLLEGE OF MEDIA & FINE ARTS

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